Social media analytics reveal that #cumbriaday reached an estimated 16.5 million people on Twitter in less than 48 hours.

Figures calculated by Cumbria Tourism confirm a spike of online activity centred around #cumbriaday. It coincided with the county’s six MPs inviting 15 Cumbrian businesses to showcase the very best of Cumbrian produce to Lords, MPs, parliamentary staff and even the speaker of the House of Commons, John Bercow, in the Palace of Westminster on Wednesday 23 January.

Cumbria Tourism was one of the organisations at the event and to support the high-level celebration, the county’s official Destination Management Organisation threw its weight behind an online campaign to get #cumbriaday trending.

From local residents and visitors, to people with family connections or anyone who simply admires the county from afar, Cumbria fans were encouraged to share their best images, anecdotes and fun local facts.

In total around 4,000 online contributors generated almost 2,500 original tweets featuring #cumbriaday – reaching an estimated audience of 16,499,084 people in the Twittersphere between 22 and 24 January.

Social media big hitters ranging from the Daily Mirror and BBC Breakfast to Virgin Trains and national tourism body VisitBritain were among those getting behind the popular hashtag.

#CumbriaDay also featured in tweets in several foreign languages, including Spanish, Estonian, French, Swedish, Italian and even Indonesian.

Managing Director of Cumbria Tourism, Gill Haigh, says, “Cumbria Day was a fantastic success, thanks to the great work of our six MPs and hardworking businesses from across the county. We had a brilliant day with them down at Westminster and have been overwhelmed by the response to our #cumbriaday social media takeover.

 “A massive thanks to every single person who liked, commented, shared pictures or retweeted. So many people got behind Cumbria Day and it really has helped spread Cumbrian pride far and wide.

 “It’s ideal timing to promote the county, as Cumbria Tourism is currently mid-way through a five month seasonal marketing campaign to highlight the benefits of visiting our stunning county out of the peak holiday period. This latest flurry of online activity has undoubtedly brought the Lake District, Cumbria, to the attention of new and diverse audiences.” 

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