Cumbrian businesses named as finalists in VisitEngland Awards for Excellence

by | Apr 10, 2024 | News

Cumbrian businesses named as finalists in VisitEngland Awards for Excellence

Cumbrian tourism operators are celebrating today after being named finalists in this year’s VisitEngland Awards for Excellence.

The prestigious awards have been running for more than 30 years and champion innovation, quality and best practice to recognise businesses and individuals who raise the bar of England’s tourism offer.

The Yan at Broadrayne has been named a finalist in the Ethical, Responsible and Sustainable Tourism Award while Allium at Askham Hall is a finalist in the prestigious Taste of England Award.

The Yan at Broadrayne is a short stroll from the village of Grasmere and is a bistro with beds on a picture-perfect 17th-century converted sheep farm. Allium is the Michelin-starred restaurant at Askham Hall, led by Head Chef Richard Swale, which specialises in home-grown, home-reared produce.

Both finalists from Cumbria were nominated for the VE Awards for Excellence after winning categories at the Cumbria Tourism Awards 2023.

Cumbria also features in the VisitEngland Awards for Excellence Travel Content Award with Ben Aitken’s feature in The Guardian, on a new accessible trail on Orrest Head in the Lake District, also a finalist.
Gill Haigh, Managing Director of Cumbria Tourism, says: “Once again the Lake District, Cumbria has performed strongly in the VisitEngland Awards for Excellence line up and this shows the high quality of our tourism industry. We wish all our finalists well and we are very proud to have them representing us on the national stage.”

VisitEngland Director Andrew Stokes says: “I am always impressed by the tourism businesses who make it onto our list of finalists with their innovative approaches to ensuring people have the most amazing experiences whilst delivering outstanding customer service across England. I congratulate all the finalists and wish them the very best of luck.”

The VisitEngland awards’ categories range from ‘Large Visitor Attraction of the Year’ and ‘Small Hotel of the Year’ to ‘New Tourism Business of the Year’ and ‘Pub of the Year’. A total of 48 finalists, announced following a rigorous judging process by handpicked tourism industry experts, now go on to compete in 16 core categories at the national awards ceremony which this year is being held at Rum Warehouse at The Titanic Hotel Liverpool on June 5. Gold, Silver and Bronze winners will be announced at the black tie event.

Finalists in this year’s Cumbria Tourism Awards will be announced on Monday, April 22 and the gala awards evening takes place at the Castle Green Hotel in Kendal on July 2.