Rachel Bell Consulting

Rachel Bell is a Lake District–based consultant specialising in strategic support for the tourism, hospitality, and visitor economy sectors. With over 20 years of hands‑on industry experience, she works closely with heritage attractions, holiday parks, luxury self‑catering providers, and destination marketing organisations across Cumbria and beyond. Living in the South Lakes, Rachel brings both professional expertise and deep local understanding to every project.

The tourism and hospitality landscape is evolving rapidly, and Rachel’s consultancy is built around helping operators navigate that change. Her work focuses on delivering actionable strategies, securing robust funding, and shaping sustainable models that support long‑term resilience.

Core Pillars of Expertise
Strategic Marketing & Communications
Data‑driven B2C and B2B marketing that increases footfall, strengthens brand equity, and boosts yield. Expertise in Data Protection & Governance ensures compliant, ethical use of customer insights
through GDPR‑aligned practices and secure data management.

Business Development & Sustainability
Supporting organisations to future‑proof operations by balancing commercial performance with sustainable, eco‑conscious growth.

Funding Bids & Feasibility Studies
Transforming ideas into deliverable projects through detailed feasibility studies and strategic funding applications. Rachel has secured investment from the National Lottery, UK Government, local authorities, and environmental and community funds, aligning project outcomes with funder priorities to maximise success and long‑term impact.

Project Management
Proven project and event management experience, including her role as Project Manager for Cumbria Tourism’s Tour de France Grand Départ activity. Rachel brings strong leadership, structured delivery, and a passion for community and business engagement.