English Tourism Week (30th March – 7th April 2019) is an annual celebration of our industry across the country.
The event campaigns to raise the profile of the tourism industry and its many benefits as well as celebrating the countless hardworking people who make it such a success. It has been fantastic to see so many businesses across Cumbria taking part in the celebrations and raising awareness of how much they offer.
Cumbria Tourism worked with VisitEngland, local instagram groups and adventurer and “Mountain Man” James Forrest (famous for ascending every mountain in England and Wales in just six months) recently to kick off the celebrations with an ‘Instameet’ Microgap adventure near Keswick. Almost 40 instagrammers were led by the record-breaking mountaineer on a mini-adventure up Catbells, taking in the scenery before receiving a private talk from James about his record-breaking achievement.
This Instameet, which took place in conjunction with similar events across the country, was a fantastic way to celebrate and raise awareness of microgapping, short UK-based breaks incorporating the same experiences and adventures of a traditional gap year, as well as kickstarting English Tourism Week. With over 50,000 reached through our own social media channels, not including the content produced and shared by the participants, the hike targeted a key demographic and showed the adventures possible in Cumbria.
The day wasn’t just proof that you don’t need to take time off work or travel far to find adventure, it also highlighted just how special the Lake District and Cumbria are to so many people, with many travelling from across the country to take part in the event.
Cumbria Tourism has also been using the hook of English Tourism Week elsewhere to market the county as a destination, ideally timed as we move into the Easter holidays and towards the busy summer period. Our visitor-facing social media and Golakes Blog have been featuring the very best our county offers, including a focus on the county’s west coast, part of our strategy to direct visitors to explore beyond the traditional “honeypot areas”.