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Defining your Brand, Product & Customer Base for a More Resilient Future

In a world full of online information, how can you stand out & connect with visitors who will love your business?

This webinar will help you focus and define your brand, your products and customer profiling to make your business more resilient. This will allow you to target key sectors, reduce your costs & improve capacity in your operations.


  • How to sharpen your brand to make it stand out
  • Creating experiences that matter
  • Defining your key customer sectors
  • How to create a strategy for resilience
  1. Book Your Space

Hosted by:

Emily Whitehead

I am the founder of Simply Great Britain and have worked in business as a trainer, speaker, coach and mentor for over 20 years. My approach to business is an holistic one, never losing sight of the fact that owning a business has to be sustainable for body, mind and spirit (not to mention the planet).

As a business owner just like you & I am very aware that most people start a business as a result of, or to create change after other careers & lives. I work closely with clients to develop skills and confidence in story-telling, marketing and building a business that creates the life you want.

My approach is down to earth, full of empathy, fun and without the jargon. You can work with me using video calls or in-person if that’s practical.

Digital Tech Cumbria

For more information on events

Contact the team on
01539 822222 or info@cumbriatourism.org