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English National Parks Experience Collection Workshop

We have been working in conjunction with the Lake District National Park Authority to deliver the business support activity for the English National Parks Experience Collection Discover England Fund Programme.

We are inviting you to attend training sessions on Wednesday 5th December hosted at Langdale Hotel (LA22 9JD) which is open to all tourism businesses to help you understand the ways in which you can attract international visitors.


The topics that we will be covering during the day will include:


09.30 – 12.00

Developing Memorable Experiences

  • The rise of experiences
  • Key factors when developing experiences
  • Becoming visible online and bookable


12.00 Networking Lunch


12.30 – 17.00

Understanding the Travel Trade

  • What is the travel trade and who are they?
  • Different routes to market
  • Key considerations: pricing, rates & commissions

Welcoming the German and Australian Visitor

  • Market insights on both target markets
  • Tailoring your offer to provide a more bespoke experience


To book onto the workshop click HERE. Please also indicate if you will be staying for all three sessions (£20) (including lunch) or whether you will be joining us for just the morning or afternoon session (£15).

Please note, additional places can be booked at the rate of £20 per person for the full day (including lunch) or £15 per person for half a day.


What is Discover England Fund?

In November 2015, the Government announced a £40 million Discover England Fund; an unprecedented opportunity for English tourism. The Fund aims to deliver world-class bookable tourism products joined up across geographies and/or themes to provide an end-to-end customer experience.

The English National Parks Experience Collection programme is one of the Discover England projects funded by Visit England and is the outcome of a collaborative project by nine of England’s National Parks. The project has been working with local businesses to develop outstanding visitor experiences in our National Parks which will have greater appeal to international audiences and will enable the travel trade to create exciting new itineraries for rural England. These unique and immersive visitor experiences targeting visitors from Australia and Germany will standout in the global marketplace and tell the story of our landscapes, history and culture.


Langdale Hotel
Great Langdale
Ambleside, Cumbria CA12 4TZ United Kingdom
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Cumbria Tourism
01539 822222

For more information on events

Contact Sam Tollerson on
01539 822 222 or stollerson@cumbriatourism.org