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How to Add Value to your Business through Branding with Cumbria Chamber. Intermediate Level. (In-person)

It is a common misconception that your brand is your Logo, Colours and fonts etc. Which are really important but are actually your brands ‘Visual Identity’. Your ‘brand’ is less tangible: It is the perception, the Emotional Connection, your customers have with you product or service.

In this session, you will be walked through simple steps to learn how to build this perception in the right way – Enter your Brand Strategy. Your Brand Strategy is about defining all the elements that will build your brand in the right way, creating your Brand personality, tone of voice and messaging that will be all-important when speaking to and engaging your potential customers.

You will be Guided through the key pieces you need, to start to develop a strong strategy by looking at the following:
* The difference between brand and branding.
* Setting your brand goals.
* Your Why
* Your: Vision, Mission, Values, Brand Positioning, Brand Message and how to write your brand story.
* Finally you Logo and Visual Identity.

If you have a disability or long term health condition, would you like any information or any adjustments that would help the training work better for you? We’ll do what we can! Please email tracey@cumbriachamber.co.uk or call Tracey on 0845-226-0040 to let us know or to talk about what would be helpful.

November 3
9:30 am - 3:30 pm
Cumbria Chamber of Commerce
3rd Floor Boroadacre House
Carlisle, Cumbria CA3 8DA United Kingdom
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0845 226 0040
Cumbria Chamber of Commerce
0845 226 0040

For more information on events

Contact the team on
01539 822222 or info@cumbriatourism.org