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Taking England to the World Workshop

Looking to expand into international markets? Looking to grow international sales?

Cumbria Tourism and VisitEngland would like to invite you to Taking England to the World – a one day training programme, in conjunction with Google Digital Garage, which aims to help your business become international-ready.

Developed as part of the government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international markets.

Demand for this expert insight from VisitEngland and Google Digital Garage is expected to be high, so please secure your place as early as possible.

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

What will it cover?

This training programme will include the following modules:

– Inbound tourism

– Obstacles to market

– Opportunities abroad

– Meet the markets

– Defining your product offering

– The travel distribution system

– Building powerful relationships

– Pricing your product

– Creating engaging content

– Google Digital Garage – Answer questions with data

– Google Digital Garage – Business visibility

– Wrap up

What is the cost?

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first come, first served basis

How to register?

Please book your place here.


If you require further information, or have any questions please don’t hesitate to contact Osnat Borreda, Senior Training Manager – osnat.borreda@visitbritain.org

September 24
9:00 am - 5:00 pm
Event Category:
Roundthorn Country House
Beacon Edge,
Penrith, Cumbria CA11 8SJ United Kingdom
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For more information on events

Contact Sam Tollerson on
01539 822222 or stollerson@cumbriatourism.org