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Taking England to the World

Market leading training delivered by VisitEngland – the official tourism experts for travel to England.

Looking to expand into international markets? Looking to grow international sales?

Cumbria Tourism and VisitEngland would like to invite you to Taking England to the World –  a one day training programme, which aims to help your business become international-ready.

Developed as part of the government’s £40M Discover England Fund, this course is designed to equip you with the skills and foundations to develop and promote your product for sale in international markets – helping you boost sales in the shoulder season and grow your business overall.

Demand for this expert insight from VisitEngland is expected to be high, so please secure your place as early as possible.

Book here

Who is it for?

This training programme is aimed at suppliers from all sectors of the English travel industry – from accommodation to attractions, and from excursions to experiences. Whilst particularly suitable for SMEs, larger organisations are also welcome to attend.

What will it cover?

This training programme will include the following modules:

  • Inbound tourism
  • Obstacles to market
  • Opportunities abroad
  • Meet the markets
  • Defining your product offering
  • The travel distribution system
  • Building powerful relationships
  • Pricing your product
  • Creating engaging content
  • Introduction to Digital marketing skills
  • Wrap up

What is the cost?

The training is offered free of charge, and lunch and refreshments will be provided. Spaces are limited, and places will be offered on a first come, first served basis

Book here


If you require further information, or have any questions please don’t hesitate to contact our team on takingenglandtotheworld@visitbritain.org

March 10
9:00 am - 5:00 pm
Event Category:
The Villa Levens
Brettargh Holt
Kendal, Cumbria LA8 8EA United Kingdom
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Cumbria Tourism
01539 822222

For more information on events

Contact Sam Tollerson on
01539 822222 or stollerson@cumbriatourism.org