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Tourism: Rebuilding for the Future

Tourism and hospitality businesses across Cumbria are invited to attend an engaging and interactive Tourism Conference on the morning of the 23rd February.

Held at Energus Workington and focussing on the theme Tourism: Rebuilding for the Future, the event, organised by Allerdale Borough Council, will address key issues affecting the Cumbrian visitor economy, with attendees learning from expert speakers through interactive sessions alongside a free breakfast and networking opportunities. If you are unable to attend the event in person there is also an option to join it virtually.


12.00 – Arrive, registration and lunch

12.45 Welcome and introduction from host Susanna Boccaccio

12.55 Overview from Councillor Tony Markley

13.05 Cath Dutton, Cumbria Careers Hub, Changing the Perception of Working in the Visitor Economy

13.30 Glen Franklin, Center Parcs, Whinfell Forest, Recruitment and Retention in an Employee’s Market

13.55 Andrew Palmer, CTConsults, Coming soon for West Cumbria: a new Culture Strategy with tourism and place-making in mind

14.00 Coffee break

14.20 Nick Lancaster, Lancaster & Lancaster – The Solway Coast by Bike: Developing Cycling Tourism in West Cumbria

14.45 Breakout sessions in rotation

  • 1. Smart social media – Alex Mackintosh and Rob Rhys, Cumbria Tourism
  • Sustainability the smart way – Gemma Procter, Crake Consultancy
  • Working smarter – Dan Visser, The Langdale Hotel

16:05 Reconvene, summary and wrap up

Joe Broomfield, Allerdale Borough Council will be available over lunch and the coffee break to give advice on how to optimise your Google My Business account.


To book please see your options below.

Hybrid/virtual guest – https://www.trybooking.co.uk/BKQP

In person guest – https://www.trybooking.co.uk/BKQN

February 23
12:00 pm - 4:00 pm
Event Category:
Blackwood Rd, Lillyhall
Workington, Cumbria CA14 4JW United Kingdom
+ Google Map
01900 605665
Allerdale Borough Council

For more information on events

Contact the team on
01539 822222 or info@cumbriatourism.org