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Webinar: Reducing your Reliance on OTAs

It is ever more important in the tourism industry to build quality relationships with your customer base and visitors.

This webinar will help you learn ways to upgrade your customer relationships and journeys while reducing your reliance on OTAs. This will provide more resilience as well as reduce costs of bookings.


  • How to define your customer journey
  • Key focus points to help you get more direct traffic
  • Top tips on upgrading your customer relationships
  • What to focus on day to day to keep your customers coming back.



Emily Whitehead

Emily is the founder of Simply Great Britain and has worked in business as a trainer, speaker, coach and mentor for over 20 years. Her approach to business is an holistic one, never losing sight of the fact that owning a business has to be sustainable for body, mind and spirit (not to mention the planet). As a business owner she is very aware that most people start a business as a result of, or to create change after other careers & lives. Emily’s approach is down to earth, full of empathy, fun and without the jargon.


Dan Visser

Dan is Sales & Marketing Director at the Langdale Estate, consisting of two hotels, one hundred self-catering properties, bars restaurants spa and leisure facilities. He is also a director and Vice Chair of Cumbria Tourism.

The Langdale Hotel has had a digital only sales and marketing plan for over ten years and has continually reduced the market share of OTAs from a high of 30% to under 10% of bookings with the rest all direct. Brimstone Hotel is 100% direct with no OTA or third party listings.

September 23, 2020
2:00 pm - 3:30 pm
Event Category:
Digital Tech Cumbria

For more information on events

Contact the team on
01539 822222 or info@cumbriatourism.org