Working with Digital Influencers Workshop
Zoë Dawes aka The Quirky Traveller lives in NW England and regularly works with local, national and international brands in tourism, hospitality and cultural sectors. Zoë will discuss how Digital Influencers (bloggers, instagrammers, vloggers etc) can support marketing initiatives, promoting their products, services, attractions and initiatives to a UK and international audience. She will share insider tips on working with Digital Influencers in niche marketing, relationship-building, project management and content creation The workshop will be illustrated with case studies for a food festival, self-catering holiday cottages and an arts initiative.
It’s a practical workshop with opportunities to discuss issues and marketing strategy. It’s suitable for larger tourism businesses and attractions which want to tap into a broader digital audience.
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