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Flood Stricken Businesses Urged To Assist Cumbria Tourism Gather Evidence For Funding

In order to start gathering evidence of the impact the recent weather events have had on tourism in the county Cumbria Tourism has instigated an online survey:

Cumbria Tourism conducted a similar survey in 2009, the evidence gathered helped CT to unlock millions of pounds of Government support to assist with the recovery of the tourism sector in Cumbria. We urge all tourism businesses affected by recent severe weather to please give their feedback to Cumbria Tourism as soon as possible.

Cumbria Tourism is working closely with business leaders, including the LEP, the County’s local authorities and its own members to support our vital tourism economy. We are working pro-actively with the media, VisitEngland and VisitBritain to convey the message that large parts of the county are open for business and are ready to welcome visitors in the vital build up to Christmas and New Year.

In addition Cumbria Tourism is actively lobbying local MP’s and Central Government with a view to helping fund a range of marketing initiatives designed to help the region recover from recent weather events and support those in the industry who been affected.

As an organisation Cumbria Tourism has been instrumental in helping with business recovery in the aftermath of the Foot and Mouth outbreak in 2001 and the serious floods of 2005 and 2009.

CT’s staff are uniquely placed to assist the county’s £2.44 billion tourism industry recover, and will inevitably play a key role in helping to get the county back on its feet in the coming weeks and months. It is now vital that they are given the resources to be able to use their insight and knowledge.

Cumbria Tourism’s Managing Director, Ian Stephens, commented: “We welcome the £50 million recovery fund the government have confirmed but it is important to show how valuable the tourism industry is to the county. Government resources need to make sure that businesses affected can get back to normal as soon as possible and that a positive ‘open for business’ message is widely promoted as soon as possible. In order to assess the impacts of the flooding and make a case for Government funding support, we need to hear from the tourism industry itself, through our online survey.”



Notes to Editors:

1. For further information please contact Cumbria Tourism Press Office on 01539 825019 or on

2. With over 40 years of continuous service, Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria visitor economy. It has a membership of more than 2,600 members who in turn employ thousands of employees.

3. In 2014, over 41 million people visited Cumbria contributing more than £2.44 billion to the local economy and support around 58,000 jobs. To find out more about the work of Cumbria Tourism, visit

For further information

Contact The PR Team on
01539 822222 or