The Cumbria Tourism team recently attended a sales mission to New York and Boston to represent England’s World Heritage Story.

The £250,000 Discover England Fund project, led by Cumbria Tourism, tells the story of England’s culture and heritage through the medium of the North’s outstanding UNESCO World Heritage Sites. The project has partnered with Mountain Goat to curate five itineraries showcasing visits to England’s six UNESCO World Heritage Sites and their close proximity, with no more than a 90-minute drive separating one from its nearest neighbour.

The team had a busy schedule of meetings with US travel agents, product managers and operations staff and highlighted the new bookable itineraries as key experiences to inspire visits to the North of England and its World Heritage sites, both as part of existing packages and brand new offerings. The sales mission was also a fantastic opportunity to raise awareness for the North of England and Cumbria as an easy-access destination

The sales mission also presented a good and very important opportunity to raise awareness for the North of England as an easy access destination which can be reached by direct flights from the US into Manchester and is also conveniently just three hours from London and two hours from Edinburgh by train.

This trip forms just one key part of the programme’s activities. The team have also attended Holiday World (Ireland’s largest travel show) in Dublin, and Britain and Ireland Marketplace in January, along with the UK Inbound Convention in February. These events are key dates for travel trade buyers and tour operators planning their itineraries over the next 18 months and offer many opportunities to promote the project as well as the full Cumbrian experience.

The six sites involved in the project are:

  • The Lake District National Park
  • Hadrian’s Wall
  • Durham Castle & Cathedral
  • Fountains Abbey & Studley Royal Water Gardens
  • Saltaire
  • Liverpool Maritime Mercantile City


Learn more at

For further information

Contact The PR Team on
01539 822222 or