With plans progressing for the redevelopment of Cumbria Tourism’s visitor-focused website, we are holding a focus group this week with a cross-section of tourism businesses.
The site’s new content and features will underpin our long-term objectives of promoting longer stays, encouraging higher-spend and helping to encourage people to explore all corners of the county while they are here.
As part of the process, we are gathering tourism operators spanning attractions, accommodation providers and suppliers to ensure we get the right mix of functionality and user-friendly content which we can deliver to visitors in the way they want to see it.
Reflecting your feedback in our recent Member Survey, there will be even more interactive features, renewed investment in SEO (Search Engine Optimisation) and a new ‘super desktop’ to ensure the site is extra responsive – no matter how and where people are accessing it.
Other features will include greater emphasis on inspirational visitor ‘experiences’, as well as greater flexibility for businesses to show availability from a number of different booking channels.
Thanks to those businesses who are giving their valuable time and insight for the focus group. The new-look website is set to be unveiled this Winter and we will keep you posted on progress over the next few months.