International coverage is a key aim of Cumbria Tourism, and it has been fantastic to see recent coverage from destination press trips reaching international audiences.
Alongside VisitBritain we welcomed nine journalists from all across the globe as they experienced Lake District marking 70 years of national parks. The trip has already generated a wide array of coverage, including multiple pieces in The Australian, featuring Ullswater, Windermere and a piece celebrating the Lake District’s spectacular beauty, heritage and World Heritage status.
CT press trips for key German journalists have also recently produced coverage in both Glückspost and Reise magazines. The North West was the fourth most popular English destination for German travellers in 2018 (VisitBritain) and we are keen to continue growing this market.
Cumbria’s high quality food and drink offer, boosted this month by the county’s eight Michelin Stars, has also been featured in the NFU’s Countryside members’ magazine. This four page spread, arranged by our PR team, highlighted the wide range of foodie delights to their subscribers.
Closer to home, we also arranged a visit to Kendal for People’s Friend magazine. Focussing on the town and area’s history and culture the piece encourages readers to visit and experience the town’s charms for themselves.
Another recent press trip highlighted the delights of northern Cumbria and the Solway Firth as a peaceful retreat to the Scottish market. Our “attract and disperse” policy focusses heavily on encouraging visitors to explore outside the traditional honeypot areas and with Lonely Planet recently naming England, especially its coast, as one of its top ten 2020 locations we look forward to welcoming more journalists to the area in the near future!