Grab your 2017 guide to the Lake District, Cumbria today!

Cumbria Tourism – the county’s official destination marketing organisation – is pleased to announce that the 2017 Holiday Guide for the Lake District, Cumbria, is ready to inspire holiday makers to book their visit and plan fantastic days out in our stunning county.

This year’s front cover image was chosen through a highly successful online #theplacetobe competition where we invited fans of the area to share their favourite image on our Facebook Page The Lake District, Cumbria.

The competition generated hundreds of entries capturing the true beauty of the area. However, it was Tristan Tinn’s stunning image of Honister Pass, looking west towards Buttermere and Crummock water that made the short list before coming out on top in the public vote.

The 2017 Holiday Guide features key information on what to do and where to stay. From luxury lakeside lodges, cosy self-catering cottages, beautiful B&Bs and quirky pod retreats, not forgetting the many museums, independent shops and mouth-watering cafes and restaurants we have on offer.

The guide also illustrates how the Lake District, Cumbria, is the ultimate all year-round destination – whatever the season. Start the New Year by making the most of the remaining winter months with a short break, combined with a new Love Cumbria visitors card – the ‘must have’ holiday accessory for the season giving access to over 40 exclusive offers including ‘2 for 1s’ and up to 30% off entrance to attractions, cafes and restaurants.

Produced by Cumbria Tourism, more than 150,000 copies of the guide have been printed and over 160,000 e-mail alerts have also been sent to our visitor database letting them know the new guide is out.

Ian Stephens, Managing Director of Cumbria Tourism says;

“The 2017 holiday guide beautifully illustrates everything there is to do and why you should visit our stunning county. It is well equipped to influence many to book their holidays to the region and continues to play an important part in the decision making when consumers are planning their visits or short breaks and we continue to receive a high volume of requests throughout the year.

Ian continues;

“2017 is set to be another exciting year for Cumbria with lots to celebrate across every corner of the county, and we look forward to finding out if the Lake District’s bid for World Heritage Status is successful and will further confirm Cumbria’s leading position on the global cultural map.”

Copies can be downloaded direct from or by calling Cumbria Tourism on 01539 822222

The 2017 Holiday Guide is also supported by a range of other marketing materials including; 420,000 copies of the 2017 Attractions Guide, distributed throughout the county in high footfall areas and at a number of key locations outside the county. Along with the increasingly popular Food and Drink Guide that showcases a whole host of tasty places to eat and drink across Cumbria, including tempting tearooms, fantastic farm shops and award winning restaurants.

If you want to know more about the work of Cumbria Tourism and how you can get involved benefit from these key marketing initiatives please call the team on 01539 822222.


Notes to Editors:
For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email

1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.

2. For more information about visiting the Lake District, Cumbria, visit:

3. To find out more about the work of Cumbria Tourism, visit

For further information

Contact The PR Team on
01539 822222 or