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‘Health check’ launched for tourism businesses

Cumbria’s tourism businesses are being asked to take part in a county-wide survey to find out how the sector is performing.

The ‘Tourism Business Health Check’ being co-ordinated by Cumbria Tourism aims to understand the successes and challenges being faced by businesses across the county’s £2.62 billion tourism industry.

As Cumbria heads into its main visitor season, the anonymous survey being distributed to businesses will enable them to benchmark their performance over the past 6 months (October 2016-March 2017) and comment on the issues and trends affecting trade – from the impact of Brexit to the skills and training needs in their organisation.

The research will be used by Cumbria Tourism to help make the county’s case for future investment funding and business support. It will also inform the Local Enterprise Partnership (LEP) and its Growth Plan for the Visitor Economy.

Research Manager for Cumbria Tourism, Helen Tate, says, “This survey is quick and easy to complete and is really important for helping us to understand the factors affecting trade, in both a positive and negative way. We have been carrying out the six monthly business survey for many years now and it has helped us to build up a long-term picture of current and emerging issues, so we can keep supporting the industry and continuously improving the county as a tourism destination.”

Cumbria Tourism’s six-monthly ‘Tourism Business Health Check’ is just one area of regular research undertaken by the organisation. Other analysis by the research team includes county-wide visitor surveys, monthly occupancy surveys, regular analysis of accommodation stock and data collection from Tourist Information Centres and visitor attractions, all of which help us to understand the performance of – and plans for – the tourism industry in Cumbria.

For more information, contact Research Manager, Helen Tate:

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