HRH The Prince of Wales honoured by Cumbria’s tourism industry.

His Royal Highness The Prince of Wales is being recognised with a unique award for his ‘Special Contribution to Tourism in Cumbria’ during a visit to the county today, Monday 10 April 2017.

Cumbria Tourism – the destination marketing organisation which represents 2,400 tourism businesses – is honouring The Prince of Wales for his many years of strong support for visitor dependent businesses and communities. Notable examples include 2001’s outbreak of foot and mouth disease, as well as the floods in 2009 and 2015.

His Royal Highness is being presented with a personalised print of iconic Herdwick sheep in a Lake District setting by the Managing Director of Cumbria Tourism, Ian Stephens. It is part of a visit to preview Whitehaven’s redeveloped Rosehill Theatre, which is set to open to the public in May, including a newly restored auditorium and a new restaurant overlooking the Solway Firth.

Rosehill is a member of Cumbria Tourism and this exciting redevelopment represents a significant addition to the visitor economy of the west coast of Cumbria. This will lead to increased business for hotels and accommodation providers, as well as extended stays and additional draw from the central Lake District and further afield, linking closely with our cultural tourism programme.

The Herdwick sheep print is the work of celebrated photographer Ian Lawson, whose Herdwick exhibition at Rheged in 2015 was enjoyed by His Royal Highness on a previous visit to the county.

Ian Stephens said, “The Prince of Wales has been extremely supportive of Cumbria and helped communities and businesses through some difficult times. He has always been willing to come to the county in time of crisis and so many of the residents and businesses that we’ve spoken to have a very real sense that he genuinely cares about what happens here”.

He added, “As an organisation, Cumbria Tourism felt the time was right to recognise His Royal Highness for this long-standing commitment and this presentation is a reflection of the affinity and long-standing respect he has for this special part of the world”.

Richard Elder, Director of Rosehill said: “We are very pleased to welcome Cumbria Tourism to make this presentation to His Royal Highness at Rosehill, and to highlight the significant part Rosehill can play in the Cumbrian visitor economy, following this redevelopment”.

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