The last month has been an important period for influencing and lobbying policy to support the county’s visitor economy.

Before Christmas the government announced plans to enter into an official negotiation with the tourism industry for a ‘Tourism Sector Deal’, aimed at increasing productivity and driving economic growth.

Described as a game-changer, the plans would officially recognise tourism as a globally competitive ‘industry of the future’ and put it at the top of the Government’s national policy agenda.

Cumbria Tourism has continued its lobbying, to support the deal and the advantages it can bring to the county’s visitor economy. which has included representations in the House of Lords.

Most recently this has included hosting a fact finding mission by Visit Britain policy officers and, later this month, Cumbria Tourism will host DCMS officials. It is tremendously important that the Tourism Sector Deal moves forward and as the Destination Management Organisation for the Lake District, Cumbria, we will ensure the county is kept at the forefront of discussions in the coming weeks and months, and do all we can to support VisitEngland and VisitBritain to secure this opportunity.

Cumbria Tourism has thrown its weight behind growing calls for the Government to rethink the proposed route for new high-speed HS2 rail services, which are currently not scheduled to stop in Cumbria and responded to the Glover Report on the future of National Parks and AONBs.

Finally, Cumbria Tourism has been at the top table inputting and influencing Cumbria’s emerging Local Industrial Strategy (LIS) which is in response to the Government’s Industrial Strategy White Paper. The LIS will set out the strategic economic development priorities for Cumbria for the next 10 years.

We are pleased with the recognition and positioning the visitor economy has received in the draft document which is due to be finalised this month. You can view the draft HERE.

For further information

Contact The PR Team on
01539 822222 or