A series of international travel features have been published, following a large-scale press trip organised by Cumbria Tourism including journalists from Germany, Austria and Switzerland.
Seven travel and lifestyle journalists visited Cumbria on a Lake District-theme last autumn, including Keswick and Borrowdale, South and Central Lakes. Coverage is now starting to appear in a number of European publications, including the key German market.
One example is a very positive and extensive article on the Lake District, written by Sybille Kranich, in REISE magazine. Focused on Wordsworth and his inspiration, along with the quality of food, the piece has an audience reach of almost a quarter of a million people.
Another feature published this month is Glückspost – a Weekly Swiss women’s glossy magazine on lifestyle and celebrities, with a significant travel section.
The visit is just one example of the long-term relationships we are building with journalists, both domestically and across the globe, to help promote our world-class visitor destination