A group of international media with a combined audience of more than 6.5million people have been visiting Cumbria this week, thanks to a trip arranged by Cumbria Tourism and VisitBritain.
The five-day visit included journalists and social media influencers from across the globe, including the USA, China, Australia, Russia, South Korea, the Netherlands, Italy and Norway.
It was all arranged to celebrate the 70th anniversary of National Parks, with the visitors experiencing a wide range of Cumbrian attractions and internationally branded experiences here in Cumbria before moving on to the Peak District.
Almost 20 tourism businesses spanning the Eden Valley, Keswick and Borrowdale, and South and Central Lakes helped to host the visitors on their whistle-stop tour to give them a taste of the Cumbrian welcome on offer for international visitors.
The group also took in key locations such as Castlerigg Stone Circle, the Ullswater Way and Wordsworth’s Grasmere, as well as sampling a variety of authentic local produce along the way.
At the same time, Saudi TV presenter and social media influencer Ali Al Meshaal was also exploring Cumbria this week to create inspirational social media and video content in a second complementary trip also arranged by VisitBritain and Cumbria Tourism.
Cumbria Tourism’s PR & Communications Manager, Heather Sewell, says, “Our day-to-day work with VisitBritain to develop relationships with influential media is a vital part of what we do. Showcasing the very best of what the county has to offer to journalists and influencers means we can promote positive messages about the Lake District, Cumbria, out to even wider audiences and highlight the wide variety of attractions and experiences we can offer. This group included some prestigious travel writers and it was fantastic to welcome them here to see the region first-hand.”
“Targeting both established and new international markets is very important for us as a business,” says Tracey Cragg from Lakeside Hotel & Spa. “We are thrilled to host this group. In competitive times, it is so important that we work together as an industry to keep raising the profile of the Lake District overseas and showcase the very best of what our area has to offer to overseas visitors.”
Jim Lowther – owner of Lowther Castle – also helped host the visit and gave the group a personal tour of the Castle and Gardens. He says, “It was lovely to see such enthusiasm for Lowther and for the Lake District World Heritage Site as a whole. A great visit and many thanks to VisitBritain and especially to Cumbria Tourism for putting it together.”