A competition has been launched to find a photograph that captures both the spirit and beauty of Cumbria, to grace the cover of the 2019 edition of ‘The Lake District, Cumbria Holiday Guide’.

120,000 copies of the guide will be printed and distributed across the UK by Cumbria Tourism – the county’s official Destination Management Organisation – giving amateur photographers a great opportunity to have their snap seen by thousands of people nationwide, as well as countless more online.

The Lake District basked in months of glorious sunshine earlier this summer – making 2018 picture-perfect for holiday snaps of the UK’s newest World Heritage Site.

If you’ve taken a photograph you want to share with the world, send it in to Cumbria Tourism with details of why for you it’s #theplacetobe. If you win, we’ll print your story in the glossy guide itself, as well as online at www.golakes.co.uk.

Perhaps you’ve taken a photo from high above the clouds after conquering one of The Lake District’s highest mountains, or caught a great action shot during an adrenaline-fuelled trip to the UK’s adventure capital? From landscape shots to images that perfectly capture the spirit of The Lake District, Cumbria’s towns and villages, the possibilities are endless.

The winning entry of last year’s competition was a photo of Friars Crag at Derwentwater, taken by Dave Brown, who says, “Cumbria has allowed myself and my disabled wife to take the time to recharge and get out and about amongst beautiful relaxing scenery. Being mobility scooter-bound means my wife is restricted to where she can get to see. This was one of our very first walks together and as such will always have a big place in our hearts.”

Cumbria Tourism’s Head of Marketing and Sales, Rachel Tyson, says, “We are looking for exceptional photographs and entrants from all over the world are welcome. Maybe you’ve taken a perfect photo yourself, or perhaps you’ve seen a great shot taken by a friend or family member and you think they should enter it. We look forward to receiving your entries; and good luck!”

With beautiful shots of Buttermere, Honister Pass and Derwentwater winning the contest over the last four years, the bar has been set very high – and the clock is ticking as the deadline for entries looms.

Choosing the winner will be no easy task for the judges though. In previous years the standard of entries has been so high the team has had to burn the midnight oil to come to a final decision. This year, the task ahead is expected to be no different.

If you have a photo that’s got what it takes to promote The Lake District, Cumbria, to the UK, email it to campaigns@cumbriatourism.org by 11.59pm on Sunday 23 September along with the following information:

  • Where your image was taken.
  • Why is Cumbria #theplacetobe? Let us know why the image means so much to you and why you think it deserves to be on the front cover of the 2019 holiday guide.
  • Your name, email address, location & age.

Full terms & conditions are at the bottom of this page on the GoLakes website. Cumbria Tourism does ask that entrants are not professional photographers. For the purposes of this competition, a professional photographer will be considered somebody who makes more than half their annual income for the sale of their images.

For further information

Contact The PR Team on
01539 822 222 or pressoffice@cumbriatourism.org