We attract visitors to the county & to your business.

Cumbria Tourism (CT) is the county’s official Destination Management Organisation and the only body which promotes The Lake District, Carlisle, Hadrian’s Wall, the North Pennines, Sedbergh and the Dales, Morecambe Bay and Cumbria to the UK and overseas visitors. In 2015 Cumbria welcomed almost 43 million visitors who spent £2.62 billion.

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We have a range of excellent benefits for members.

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We provide free and low cost training for your business.

We provide training opportunities ranging from marketing on social media to customer service programmes.

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We manage an award winning destination website and digital campaigns.

Visitlakedistrict.com attracts over 5 million visitors and generates millions in direct and indirect accommodation bookings for Cumbrian tourism businesses.

We have over 166,000 Facebook ‘likes’ and over 43,000 Twitter followers on our corporate and visitor facing pages, and a visitor database of over 165,000 contacts.

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We run highly successful marketing campaigns.

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We run a series of inspirational networking events around the county.

These provide an opportunity to hear about up-to-date issues and trends within the industry, as well as to see and hear about new projects and investments in Cumbria.

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We provide specialist advice to the tourism industry.

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We provide leadership for the tourism industry in Cumbria.

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We undertake research and collect a wide range of market intelligence

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We employ a leading PR and communications team.

Over the past 12 months CT has generated 170 press trips and in total the destination media coverage has been worth a staggering £10.7 million.



Contact Sarah Davies on
01539 822222 or sdavies@cumbriatourism.org