It’s official – Cumbria is cool! National Geographic Traveller UK ranked the county as the fourth coolest global destination earlier this month, highlighting our three new Michelin starts (bringing our total to an amazing seven) and the celebrations taking place throughout the year in celebration of Wordsworth’s 250th birthday.

CT press trips to Carlisle and Hadrian’s Wall have also resulted in print coverage, with a February feature in The Sunday Post’s focussing on our Border City and Roman heritage. Another Scottish paper, The Herald, also showcased the county’s heritage to tourists north of the border and Daily Telegraph readers looking for a weekend itinerary were spoilt for choice thanks to a 48 hour guide to the Lake District we arranged.

Cinemagoers will also catch a glimpse of the county over half-term. Released last week, Dolittle starring superstar Robert Downey Junior shot scenes in and around Kirkby Lonsdale. We’ve managed to spot the market square in the trailer, where else do you recognise? Film and TV productions don’t just inspire viewers to follow in the footsteps of their favourite productions, hosting crews brought an estimated £1million into the county’s economy in 2019 according to Creative England.

Press coverage and features highlighting Cumbria as #theplacetobe to readers are secured in different ways. Sometimes it’s through visits from journalists, bloggers and influencers experiencing Cumbria’s delights first-hand, and at other times it’s through the drip feed of content and ideas our PR team provide behind the scenes.  If you are interested in hosting any future press visits, or if you have some upcoming exciting news please let us know by emailing

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