The new English Lake District India Forum, set up by Cumbria Tourism to bring together businesses and target international visitors from the fast-growing Indian market, now consist of just under 30 businesses representing accommodation, attraction and transport providers.

Alongside VisitBritain, CT will be leading on an India Mission for January 2020 which members of the Forum will be attending. The mission presents an important opportunity to showcase the Lake District, Cumbria in India and establish new relationships with the Indian travel trade, tour operators and travel agents from across the key source cities of Mumbai and New Delhi. The visit will also feature networking opportunities for forum businesses with key operators in both cities.

Ongoing marketing activities targeting the market include a brand new India landing page and content collation featuring a region cuisine map designed to appeal to this market’s key drivers. Alongside Marketing Manchester as part of the India Campaign Partnership we are also developing a selection of targeted destination content communications including WhatsApp Marketing and newsletters to Indian travel trade databases, as well as highlighting products within travel trade product lists.

For more information on the Forum, please contact the team on campaigns@cumbriatourism.org.

For further information

Contact The PR Team on
01539 822222 or pressoffice@cumbriatourism.org