The Lake District, Cumbria, has been voted Holiday Destination of the Year in the BBC Countryfile Magazine awards

Now in its fourth year, the awards are a celebration of both the countryside and the people that make it so special. From great heritage attractions to favourite holiday destinations, to the best nature reserves and the finest rural pubs. The 2014-15 awards were launched in the January 2015 issue of BBC Countryfile Magazine and featured 12 categories each containing a shortlist nominated by expert judges.

After a hard-fought campaigning period including readers voting online, by email and by post, the voting closed on 31 January. The results were announced in an online Twitter ceremony in March. The full list of winners, including first, second and third place are available in the May issue of the magazine, and went on sale last week. You can also view them on

 Ian Stephens, Managing Director of Cumbria Tourism said:

“We are extremely proud that the Lake District, Cumbria, has been voted Holiday Destination of the Year in the BBC Countryfile Magazine awards. This recognition is testament to the fantastic range of visitor experiences we have on offer. From quality accommodation, quirky attractions, fabulous food and drink, rich cultural experiences all set amongst the most stunning backdrop of mountains and lakes. The award is also a welcomed boost for the 58,000 people who work in Cumbria’s £2.4 billion tourism industry, it is the sum total of all these efforts that make this destination such a success.”

Editor of BBC Countryfile Magazine Fergus Collins said:

“This is our way of saying thank you to the people and places that make the countryside so special. The awards clearly roused great passion and amassed thousands of votes, a testament to the strong contenders in each category. It was a closely fought competition generating great interest. Our winners can be justly proud of their titles – they have been endorsed as outstanding examples in their field by our readership.”


Notes to Editors

  1. For more information please contact Sarah Jones in the Cumbria Tourism Press Office on 01539 825052 or email
  2. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,600 members. 41.5 million annual visitors to Cumbria contribute more than £2.4 billion to the local economy and supporting around 58,327 jobs.
  3. To find out more about the work of Cumbria Tourism, visit

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