Businesses who want to showcase their products and services to the hospitality sector at one of the region’s biggest trade events of 2020 are being urged to hurry, as spaces at the Cumbrian event are becoming increasingly limited.

With only nine exhibition spaces left in the main hall, the county’s longest-running trade show returns on March 25 & 26 as organisers promise to build on 2019’s success – which saw the show become bigger and more diverse than ever before.

The Lakes Hospitality Association (LHA) is working with Cumbria Tourism to stage the 45th Lakes Hospitality Trade Show at the Junction 36 Rural Auction Centre, just a few seconds from the M6 motorway – making the show not only one of the biggest in the north of England, but one of the most easily accessible.

New for 2020, two special guest speakers have been confirmed, with organisers delighted to welcome industry experts Joe Wadsack (pictured) and Andrew Coy.

Best known for his expertise on wine, Joe’s TV credentials include regular appearances on shows including Great Food Live, Saturday Kitchen, Ladette to Lady and Richard and Judy. A wine columnist for The Sunday Express, Joe also writes for magazines including ‘Waitrose Food Illustrated’, ‘Red’ and regular articles in the trade press. Joe also judges at various international wine competitions and acts as a consultant to numerous companies in the wine trade.

Meanwhile, Andrew Coy will bring his tales of his 50+ years working in the hospitality trade to the event, putting a focus on how to deliver the very best customer service. Andrew is Proprietor at Simply Banqueting and undertakes consultancy contracts in Private Houses, Villas, Hotels and Venues. Andrew also manages VIP areas at major events, mentors young managers, leads courses for those undertaking customer service training; and also trains and develops butlers in both private and corporate service.

More than 1,250 delegates from across Cumbria, Lancashire, Yorkshire and beyond were welcomed through the doors during last year’s two-day event, where the show hosted a record-breaking 136 stands for a wide range of hospitality businesses including tourist attractions, food and drink suppliers and support services such as IT technology and catering equipment.

 For 2020, even more exhibition stands have been made available, giving businesses from across Cumbria and the north of England the chance to showcase their products and services to hospitality industry businesses from all over Lancashire, Cheshire, Manchester, Liverpool and the North East. The 2020 Lakes Hospitality Trade Show will also include the introduction of ‘Level 1’; 17 new stands created for smaller or start-up businesses, for just £225+vat for both days.

Cumbrian hotelier and Director of the Lakes Hospitality Trade, James Tasker, says, “Several new companies have already confirmed their attendance with more signing-up every week, meaning people who’ve been to the show in previous years will still see something new in 2020. It’s a real testament to the strength and depth of the region’s hospitality sector that even after four decades, this event remains so popular with diverse, forward-thinking businesses who want to showcase their brands and build meaningful relationships across the industry.”

Alongside the expanded exhibition space there will be a packed programme of workshop sessions and further seminars aimed at sharing business insights and prompting topical debate.

Again, profits from the show will be ploughed back into the tourism sector, with charitable contributions for key visitor events during the year. Previous funding beneficiaries include Bowness Bay Blues Festival, Kendal Torchlight Carnival, Windermere and Hawkshead Christmas Markets and the Barrow Super Soapbox Challenge.

James continues, “The vast majority of the main hall has been booked by exhibitors already, which is fantastic news four months ahead of the event. What’s particularly encouraging is the growing support we’re receiving not just from businesses in the Lakes, but also in North and West Cumbria, as well as parts of Lancashire. To survive and prosper, it’s essential we all take an outward-looking view and keep making new connections beyond our immediate local areas.”

Managing Director of Cumbria Tourism, Gill Haigh, comments, “I am constantly blown away by what a vibrant and innovative sector we have and it’s great to be part of the ever-expanding Lakes Hospitality Trade Show. It’s a fantastic way for businesses to network, share knowledge and inspire each other – all invaluable in an increasingly competitive world, where companies face difficult challenges and pressures to succeed. It’s brilliant to see so much enthusiasm for the hospitality sector at this annual event and the vibe is always one of extreme positivity for the opportunities which lie ahead.”

To find out more about exhibiting at the Lakes Hospitality Trade Show, visit:

For further information

Contact The PR Team on
01539 822222 or