Landmark Cumbria Tourism Awards shortlist highlights business trailblazers

by | Apr 22, 2024 | News

The finalists of the highly-anticipated Cumbria Tourism Awards 2024 have been officially revealed, highlighting the diverse and innovative businesses which exemplify the very best of the county’s vibrant visitor economy.

It’s a landmark year for the awards, which coincide with Cumbria Tourism’s 50th anniversary and give the county’s world-class tourism operators the chance to share their stand-out success stories and generate positive publicity for their businesses.

With 16 categories spanning every conceivable type of tourism business, the innovators featured in today’s shortlist continue to excel against a challenging backdrop of rising costs and ongoing recruitment issues for the industry regionally and nationally.

The finalists now face another round of judging, including a series of mystery shopping visits, before the ultimate winners are selected ahead of a VIP awards ceremony on Tuesday 2 July at the Castle Green Hotel, Kendal – held in association with Electricity North West. The evening will be hosted by BBC Radio Cumbria Breakfast presenter Mike Zeller.

Eligible winners in many of the categories will also automatically feed into the VisitEngland Awards for Excellence 2025, for the chance to gain national recognition.

The Cumbria Tourism Awards 2024 finalists are:

Accessible and Inclusive Tourism Award
Sponsored by Cumberland Council

  • Kendal Calling
  • Outdoor Mobility
  • The Dock Museum, Barrow-in-Furness


B&B and Guest House of the Year
Sponsored by Dodd & Co

  • George and Dragon Clifton
  • Sunnyside Guest House, Keswick


Camping, Glamping & Holiday Park of the Year
Sponsored by Burnetts

  • Castlerigg Hall Caravan Camping Glamping, Keswick
  • Skelwith Fold, Ambleside
  • Stanwix Park Holiday Centre, Silloth
  • Wallace Lane Farm Holiday Park, Wigton


Experience of the Year
Sponsored by H&H Reeds

  • Lake District Wildlife Park, Bassenthwaite
  • Lakeland Segway, Cartmel
  • Mountain Goat Tours


Ethical, Responsible & Sustainable Tourism Award
Sponsored by Westmorland and Furness Council

  • Kendal Calling
  • The Yan at Broadrayne, Grasmere
  • The Quiet Site, Ullswater


Large Hotel of the Year
Sponsored by Christie & Co

  • Borrowdale Hotel, Borrowdale
  • North Lakes Hotel and Spa – part of Daniel Thwaites, Penrith
  • The Swan Hotel & Spa, Newby Bridge


Pub of the Year
Sponsored by Napthens

  • George and Dragon Clifton
  • Queens Head Troutbeck
  • Tweedies Bar & Lodge, Grasmere


Makers and Producers Award

  • Great Corby Brewhouse, Carlisle
  • Hawkshead Relish Company
  • Lakes Ice Cream, Kendal
  • Shed One, Ulverston


New Tourism Business Award
Sponsored by Thomson Hayton Winkley

  • ease e ride, Arnside
  • Fair Rigg by Cradel Haus, Bowness-on-Windermere
  • Force Cafe & Terrace, Ambleside
  • Laik, Windermere


Small Hotel of the Year
Sponsored by Colliers

  • Crooklands Hotel, Milnthorpe
  • Queens Head Troutbeck
  • The Royal Oak – Borrowdale
  • The Yan at Broadrayne, Grasmere


Self-Catering Accommodation of the Year
Sponsored by The Cumberland

  • Dandelion & Hoglet Holiday Cottages, Dalston
  • Hutton John Estate, Penrith
  • Netherby Hall, Carlisle


Small Visitor Attraction of the Year
Sponsored by Lake District National Park and Yorkshire Dales National Park

  • Levens Hall, Kendal
  • Bassenthwaite Lake Station
  • Hawkshead Grammar School Museum


Taste of Cumbria – Fine Dining Award
Sponsored by Lamont Pridmore

  • SOURCE at Gilpin Hotel, Windermere
  • Storrs Hall Hotel, Bowness-on-Windermere
  • The Cedar Tree by Hrishikesh Desai, Brampton
  • The Cottage In The Wood, Whinlatter


Taste of Cumbria – Casual Dining Award

  • George and Dragon Clifton
  • Levens Kitchen, Nr Kendal
  • The Yan at Broadrayne, Grasmere


The Sheila Hensman Unsung Hero Award

  • Michelle Foster, Holiday Inn Express Barrow-in-Furness
  • Lilli Wessels, Lakeland Segway
  • Hannah Clapp, Muncaster Castle
  • Michelle Rowe, The Coppermines Lakes Cottages
  • Holly Duffy, The Plough Inn Lupton
  • Carol Lee, World of Beatrix Potter Attraction


Wedding Venue of the Year
Sponsored by H&H Insurance Brokers

  • Cragwood Country House Hotel, Windermere
  • Roundthorn Country House, Penrith


To round off the night there will also be a special surprise presentation for the Bernard Gooch Tourism Personality of the Year’the highest annual accolade collectively awarded by Cumbria’s tourism industry for lifelong service and dedication.

Managing Director of Cumbria Tourism, Gill Haigh, says, “Our 2024 finalists are a fantastic mix of businesses from across the county who are demonstrating consistently high quality, service and care to our visitors.  As 2024 is Cumbria Tourism’s milestone 50th anniversary year, it’s an extra-special time to celebrate individual businesses, but our wider world-class destination too.

“They have been whittled down to this hard-fought shortlist after being judged against VisitEngland’s strict scoring criteria and there’s no doubt the independent judging panel now have a very tough task on their hands to choose the ultimate winners!

“It will be a privilege to bring all the finalists together this July to mark their achievements and there’s no doubt the independent judging panel now have a very tough task on their hands to choose the ultimate winners.”

The Cumbria Tourism Awards 2024 are organised on behalf of Cumbria Tourism and are only possible thanks to ticket sales and the generosity of all the category sponsors, along with headline sponsor Electricity North West, Lawson Design, EWGA Wines, Mr & Mrs Jones Events and the Castle Green Hotel.

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