Latest figures reveal record summer for Cumbria’s tourism industry
• June: Cumbria’s overall room occupancy was the highest for a decade (73.6%).
• Serviced accommodation also slightly up on 2015 in July and August.
• July: Self-catering occupancy reached 80.4% – the first time it has toppled 80% since the Cumbria Tourism Occupancy Survey began more than ten years ago.
• August: Self -catering occupancy hit 87.1% – the highest August occupancy in eight years.
Provisional figures from Cumbria Tourism’s research team reveal record occupancy figures for the county’s accommodation providers over the last three months.
As the county’s official destination development organisation, Cumbria Tourism represents more than 2,500 members and carries out the monthly Cumbria Tourism Occupancy Survey to monitor performance across hotels, guesthouses, B&Bs, self-catering, and camping and caravan sites.
The latest figures reveal a bumper performance across the board in June. There was also steady room occupancy for serviced accommodation in July and August, with self-catering having a record couple of months.
These provisional statistics locally reflect the national trend for staycations, partly stimulated by the fall in the exchange rate following the EU referendum.
Ian Stephens, Managing Director of Cumbria Tourism, says, “These are positive figures for the county’s £2.62 billion tourism industry, with an increasing number of people deciding to stay in the UK for their summer holidays and making the Lake District, Cumbria, their destination of choice. The challenge now is to maintain this momentum for the traditionally quieter months of the year, which is why Cumbria Tourism is planning to collaborate with a range of different organisations and areas to launch a major winter marketing campaign to promote the Lake District, Cumbria, as an all-year-round visitor destination.”
With Cumbria’s self-catering occupancy reaching an all-time high over the summer, it’s been a particularly busy time for businesses like Lakelovers, which has 450 self-catering cottages across the Lake District.
Managing Director of Lakelovers, Paul Liddell, says, “Lakelovers are continuing to experience a surge in occupancy in Lake District self-catering which began to peak in June this year, followed by further increases in July and August bookings, leaving our company with simply little to no availability over this prime period. Our website has also seen huge growth in unique visitors throughout this period and at the time of reporting this good news, September is following this superb trend.”
Cumbria Tourism’s occupancy surveys provide a vital source of information on the health of the tourism economy. Any tourism business (including non Cumbria Tourism members) can participate in the survey and instantly access benchmarking data to compare performance against each other. For more information, contact Research Manager Helen Tate: firstname.lastname@example.org
Notes to Editors:
For more information, please contact Cumbria Tourism Press Office on: 01539 822222 or email email@example.com
1. Cumbria Tourism is the lead organisation for tourism in the county and is at the heart of the Cumbria Visitor Economy. It is also the largest membership organisation in Cumbria with more than 2,400 members. In 2015, more than 43 million people visited Cumbria, contributing more than £2.62 billion to the local economy and support around 61,000 jobs.
2. For more information about visiting the Lake District, Cumbria, visit: www.golakes.co.uk
3. To find out more about the work of Cumbria Tourism, visit www.cumbriatourism.org