The Lake District and Cumbria is one of the most popular and well-loved tourism destinations in the UK. But popularity alone isn’t enough in a very competitive market place, and effective marketing is one of Cumbria Tourism’s highest priorities.
Cumbria Tourism provides a range of marketing services and is passionate about generating business for members. In a world of rapidly multiplying marketing opportunities it is more important than ever to be clear on our target markets, and use the most effective channels to reach those markets.
Cumbria Tourism is constantly gathering and reviewing market intelligence conducted locally and nationally, and adopts new activities in consultation with the Commercial Members’ Committee and the Executive Board.
As a membership organisation a business would need to join us to benefit from our marketing channels at cost-effective prices, and we are proud to have fantastic support from the tourism industry to collectively promote this wonderful destination.