Lakes Alive Festival, Whitehaven

Advertising Opportunities

As one of the most popular and well-loved tourism destinations, effective marketing remains one of Cumbria Tourism’s highest priorities. We offer affordable and effective marketing opportunities to members throughout the year. Whether you are an accommodation provider, attraction, restaurant or retailer there is a Cumbria Tourism advertising campaign that can connect you with new customers.

We have an extensive menu of advertising options to suit your marketing requirements including printed publications such as our Holiday, Attractions, Food & Drink, Adventure and Dogs Love Cumbria Guide. We can also take you down the digital route with Golakes advertising, blogging, eNewsletters, and social media marketing.

To book your business into any of our publications, please get in touch with the Marketing team on or by calling 01539 822 222.

Alternatively, if you would rather that we put together a bespoke marketing package for you to promote something specific, please get in touch with the marketing team who can build a package to suit your budget.

Hardknott Roman Fort

Online Marketing

We have a range of online marketing options to promote your business.  Your advertisement on the Golakes website is now part of your membership fee, so you can decide if you want a standard or premium membership from our online shop.

Two other main digital marketing routes are enewsletters and banners on key pages within Golakes. Advertising is booked on a first come first served basis, please book early.


Print Advertising

Print plays a key role in marketing for the year and our key publications remain well supported by our members. We focus on 5 key publications each year with our holiday guide being the flagship publication for The Lake District, Cumbria.

Available on-route, and across the county, each publication has its own distribution targets, ensuring we reach both the domestic and international traveler. All 2018 guides are also made available to view on our award-winning website –

Digital Marketing Bundles

The most effective campaigns are fully integrated on different platforms, and from feedback from our members we saw a need for marketing bundles to give you an opportunity to save money by buying into several forms of advertising as a package.

You can feature in our effective and successful enewsletter campaigns, maximise your exposure on Golakes with targeted banner advertising, and communicate with our ever increasing social media audience by booking a digital marketing bundle in advance.

If one of our bundles doesn’t fit your marketing budget contact the web team at and they will  be happy to discuss designing an exclusive package around your unique requirements.

  1. Digital Marketing Bundles

Golakes Banners & Adspots

We also offer advertising spaces and ‘Spotlights’ on a selection of prominent pages of Golakes. Banners & Adspots offer a quick, measurable affordable exposure to our visitors for as little as £75 + VAT per month. The adverts can either link to your Golakes entry or an external website. For Spotlights, please contact the team.

  1. 2017 Golakes Banner & Adspot Prices 


Events are a great way to encourage people to visit the area.

We offer event organisers a listing on Golakes free of charge.

To take advantage of this opportunity simply complete this form and return it to us.  If you wish to learn more about our event listings please contact Rebecca Crofts at

To ensure we offer quality events to Cumbrian visitors we set some simple house rules to enhance the overall appearance of the website. If you would like to learn more about these please contact Rebecca.

Social Media Marketing

We currently have a combined social media audience of over 170,000K on our Lake District, Cumbria Facebook page and @Golakes Twitter feed.

We offer our members the opportunity to advertise to this audience for just £50 + VAT. We can design the posts to suit your business or use material provided by you.

To get involved with our advertising opportunities

Contact Marketing Team on
01539 822222 or