Print plays a key role in marketing for the year and our key publications remain well supported by our members.
Cumbria Tourism produces a suite of printed guides with each project having its own target distribution. Our guides are distributed throughout strategic locations within 2-3 hours drive time and selected locations nationwide and overseas.
The Lake District, Cumbria Holiday Guide
The definitive guide to the county and 2018’s edition is a celebration of the Lake District and Cumbria as a world-class destination. Showcasing everything this unique part of the country has to offer, the guide also details the best places to stay, food & drink, culture, adventure and much more. (Published December – 150,000 copies).
The largest distribution of any guide in Cumbria, with a staggering 420,000 copies printed. Available in English, Japanese, Chinese, German, Italian, Spanish and French language versions. (Published December – 420,000 copies).
Food & Drink Guide
Food tourism is worth an estimated £574 million to the Cumbrian economy and the Cumbria Tourism Food & Drink Guide is the perfect platform to promote your business. The guide showcases food right across the county, from small cafes and artisan producers to foodie pubs and Michelin-starred restaurants. It also includes a full calendar of food markets, festivals and events to help readers plan their visits. (Published September – 100,000 copies).
The Adventure Guide is the newest publication in the portfolio and promotes the Lake District, Cumbria as the UK’s Adventure Capital. (Published summer – 40,000 copies).