As part of Cumbria’s destination Covid-19 recovery plans, we are pleased to announce the return of the Cumbria Tourisms Attractions Guide for 2022 which will showcase the best things to do and days out our world class destination has to offer. With a massive distribution of 200,000 copies printed, it presents an ideal opportunity to promote your attraction to both the new and returning visitor.

The 2022 Attractions Guide will be:

  • An easy to use friendly pocket guide
  • A comprehensive guide covering the very best attractions and experiences across the county
  • Supported by Cumbria Tourism’s recovery marketing and media campaign
  • Downloadable from the as a pdf as well as new on-line version with a range on interactive features
  • Paper guides distributed through high-footfall outlets, hotels, guesthouses and information centres across Cumbria and the north of England as well as key events, shows and exhibitions
  • Exclusively available to Cumbria Tourism members only to advertise

The cost to advertise in the guide are as follows:

Single sized entry advert: £649 +VAT (£778.90 inc VAT) or £549+VAT (£1078.80 inc VAT) when getting an advert in the 2022 Lake District, Cumbria Holiday Guide

Double sized entry advert: £1,098+VAT (£1317.60 inc VAT)

Panel entry advert: £1,647+VAT (£1976.40 inc VAT)

To view examples of what the Attractions advertisements will look like, please click here. (link to attached pdf) You can view and download the 2020 guide here.


To book your place and for any questions, please email the team on If you didn’t advertise in the 2020 guide we will add you to the waiting list.

For further information

Contact Reception on
01539 822222 or