Over the last few years, Cumbria Tourism has successfully delivered marketing campaigns to help give an extra boost throughout the winter season and showcase the Lake District & Cumbria as an all-year-round destination to visitors. Last winter in just five-months, we are proud to say that we achieved a staggering reach of over 34 million. This is a fantastic result for a non-funded campaign.
Our 2018 Cumbria Visitor Survey indicated that 94% of all visitors said they felt either very much so or quite a lot better mentally whilst visiting the Lake District, Cumbria. With this insight in mind, health and well-being will be the overarching theme of the campaign allowing our visitors the opportunity to experience our breath-taking landscapes and unique experiences that will leave them with that wonderful feeling of having spent time in such a special place.
Leading up to Christmas, the focus will be on festive events, things to do and new for this year’s campaign, we will also be promoting our wonderful Dark Skies and how visitors can make the most out of these and activities around them to encourage them to book their holiday out of season. Stargazing is an increasingly popular activity and is an opportunity for visitors to try a new experience during a traditionally quieter time of year.
Once the festive period is out of the way, we will be pushing breaks before Easter and giving visitors the chance to challenge themselves and discover new experiences, whether this is to bag a couple of Wainwrights, being immersed in our cultural attractions, or to set their own individual goals.
Over the years we have worked with key sponsors and partners who have helped to support the campaign and make this success possible. We have planned the activity for the next #theplacetobe campaign which will run until Easter and now is the time to get involved and benefit from these excellent results.