Flying the Flag at National Trade Shows


In 2021, Cumbria Tourism and partners attended a number of trade and visitor focused shows throughout the country to inspire visits and itineraries and to showcase our destination to a wide audience.

The events campaign was hugely successful and we will again be on the road this year taking the Lake District, Cumbria to a number of public and trade shows. We are inviting you to get involved and partner with us.

These events will give you the opportunity to market your business alongside Cumbria Tourism as we jointly promote our county as an award-winning destination. It is also a great way to find out more how other tourism businesses and destinations are marketing themselves.

Branded as ‘The Lake District, Cumbria’, we are partnering with NPD to promote our county at key national events and regional shows:


Northumberland County Show  Friday 3rd June 2022

1000 leaflets required



Royal Cheshire Show 21st and 22nd June 2022

2000 leaflets required



Great Yorkshire Show 12th – 15th July 2022

3000 Leaflets required



Royal Lancashire Show 22nd – 24th July 2022

2000 leaflets required



Chatsworth Country Fair – 2nd September – 4th September 2022

2000 leaflets required



Westmorland County Show 7th – 8th September 2022

1000 leaflets required



Show bundle option

£1150.00 for all shows.

£500.00 for a second leaflet.


For these shows we also provide a Coach Driver Pack

300 leaflets required



Group Travel and Leisure Show Milton Keynes – 6th October 2022



British Tourism and Travel Show – 22nd – 23rd March 2023.



Costs include

Stand set up and breakdown

Pre-packing of packs

Production of stand graphics

Please note all prices exclude VAT



For further details & to book your place please contact

For further information

Contact Francine Bult on
01539 822 222 or