Give Your Business A Boost This Winter With Our #theplacetobe Campaign

Over the last few years, Cumbria Tourism has successfully delivered marketing campaigns to help give an extra boost throughout the winter season and showcase the Lake District & Cumbria as an all-year-round destination to visitors. Last winter in just five-months, we are proud to say that we achieved a staggering reach of over 34 million. This is a fantastic result for a non-funded campaign.

Why get involved?

Cumbria is one of the few rural and coastal destinations attracting visitors all year around, it is therefore important for CT to show how much there is to do over Winter, driving much needed trade and encouraging longer stays across Cumbria.

Visits and bookings have generally performed well in recent years; both CT and businesses are keen to cement this positive trend and continue to boost confidence for visitors to come and stay during these traditionally quieter periods.

Winter trading is important for the local economy and communities, helping to create and maintain all year-round full-time employment for many people.


Share your seasonal content

Do you have any special winter snaps? Hosting an event over the winter period? Make sure you let us know what you are up to as we’re looking for extra content which can be shared on social media, and throughout the campaign.

When promoting your winter imagery on social media, don’t forget to use the hashtag #theplacetobe and we will share as much as possible with our 285,000+ followers.


#theplacetobe toolkit

Don’t forget to make the most of our toolkit alongside your own marketing to help showcase why we are #theplacetobe all year round! We have added new images and itineraries to celebrate everything that makes Cumbria a world class destination – click HERE to access this exclusive content.