As well as our extensive PR and marketing campaign this winter we have produced a toolkit, available to our members free of charge, to help you tap into the campaign by using alongside your own marketing or using as an off-the-shelf resource.

All resources are available to download below:



Access Members’ Photo Library

All our members are permitted to access our photo library for their own marketing, including present and past #theplacetobe campaign imagery. If you have already requested access to this resource simply follow the link and log in. If you are yet to set up an account please follow the same link and select login and then sign up to begin the process.

Campaign images are free to use for all current members of Cumbria Tourism in their original form only. Please do not crop or edit them in any way. For more information on these images and any other queries please contact


Sounds of the Lake District


Get your customers in the mood before they even arrive with these Cumbrian sounds. From the sounds of nature to the unmistakable sizzle of Cumberland sausages they’ll be itching to visit!


Social Media Inspiration

There are many ways to incorporate our #theplacetobe messages in your existing social media marketing. By including our calls to action, images and sounds you can help inform visitors of the wide range of activities available during their stay. All of our images are free for members to use (however please do not edit or crop the branded campaign images) but if you use others be sure to gain permission from the photographer and credit them within your post, even if they have tagged you in the image on social media. Don’t let this put you off however, sharing content from your visitors can not only help provide new content but also show your fans that you’re interested in seeing what they get up to during their visit.

If you’re an accommodation provider or restaurant why not lead with a picture of your cosiest room, or maybe your most photogenic winter meal to put across your business as the ideal cosy escape?

For attractions and activities providers, are you planing anything different for the holidays? Photos and stories about your winter activities can inspire your fans to book a last minute experience, and with many still on the lookout for Christmas presents your posts could be shared far and wide!

Cumbria’s scenery is truly stunning in winter and many will be planning to incorporate a walk or other adventurous activities as part of their break. If you offer these activities or know of a perfect location for them nearby let people know through your website and social media.

The dark nights and cold weather can increase risks for visitors – by focussing on less risky activities or incorporating the #BeAdventureSmart campaign into your posts you won’t just be helping visitors enjoy a safe activity, you’ll also be reassuring those with less experience that there are ways to get outside in Cumbria safely – click HERE for further information on AdventureSmart.


PR Top Tips


Have you arranged some local or regional press coverage to showcase your winter event or a new product? Get prepared with our top PR hints. If you need any further assistance our expert team would be happy to speak with you – email


Inspiration Documents



Art & Culture

Countryside & Heritage

Dogs Day Out – Eastern Lakes & Eden

Dogs Day Out – West Coast & Southern Lakes

Family Friendly

Food & Drink

Food – Every Meal of the Day


Focus On

Carlisle & Hadrian’s Wall


Morecambe Bay

Eden Valley

South & Central Lakes

Western Lake District

Yorkshire Dales



Half Day Cumbrian Food

Cumbrian Michelin Restaurants

One Day Beatrix Potter

One Day Culture

One Day Cumbrian Food

One Day Heritage

One Day Winter Adventure 1

One Day Winter Adventure 2

One Day Winter Detox

One Day Winter Treat Day


For further information

Contact the Marketing Team on
01539 822222 or