Give Your Business A Boost This Winter With Our #theplacetobe Campaign

Over the last few years we have successfully delivered winter marketing campaigns showcasing the Lake District & Cumbria as an all-year-round destination. Last winter our non-funded campaign achieved a staggering reach of over 32 million in just five-months, an increase of 7 million over 2017-18!


Why get involved?

Cumbria is one of few rural and coastal destinations attracting visitors all year round. To maintain this forward momentum it is important to show just how much there is to do over winter, driving much needed trade and encouraging longer stays across Cumbria.

Visits and bookings have generally performed well in recent years; both we and businesses are keen to cement this positive trend and continue to boost confidence for visitors to come and stay during these traditionally quieter periods.

We have been busy planning the activity for the next #theplacetobe campaign which will run until Easter. Now is the time to get involved.


Share your seasonal content

Our #theplacetob toolkit is free to download and use for al of our members – click HERE to access. You should have received login information from us but if you require the password please email or call 01539 822 222.


Share your seasonal content

Do you have any special winter snaps? Hosting an event over the winter period? Make sure you let us know what you are up to as we’re looking for extra content which can be shared on social media, and throughout the campaign.

When promoting your winter imagery on social media, don’t forget to use the hashtag #theplacetobe and we share as much as possible this with our 230,000 followers.