Success for Cumbria Tourism’s Winter Marketing Campaign
Launched in November 2016, the Winter Campaign aiming to give an extra boost throughout the winter season showcasing the Lake District & Cumbria as an all-year-round destination to visitors has come to an end. In just five-months, the campaign has had a staggering reach of over 25 million, a fantastic success for our first Winter Campaign we have undertaken without public funding. We have been proud to work with key sponsors who have helped to support the campaign including Blacks, HF Holidays, Stagecoach, Lakelovers and the Lakes Culture project.
Member Toolkits – It was great to see so many of our members making the most of our #theplacetobe campaign imagery displayed below within their own eNewsletters and on social media. In the new year, we also added some new blog content to the member toolkits designed for our members to use alongside their own seasonal marketing. This included ‘spotlight’ blogs on various areas around the county showcasing what there is to do and what events are coming up.
What’s next? – Following the success of the campaign, we will look to embark on a new winter marketing campaign at the beginning of November 2017 and hope to include the Love Cumbria visitor rewards card once again. We will be talking to key sponsors and other partners in the coming months to formulate the campaign so don’t forget to include the opportunity when setting your budgets. We can’t get these results without your help!
Please don’t hesitate to talk to the campaigns team if you would like more details of how to get involved.