Success for Cumbria Tourism’s Winter Marketing Campaign
Launched in November 2016, the Winter Campaign aimed to give an extra boost throughout the winter season by showcasing the Lake District & Cumbria as an all-year-round destination to visitors. In just five-months the campaign had a staggering reach of over 25 million, a fantastic success for our first Winter Campaign undertaken without public funding. We are proud to have worked with key sponsors who have helped to support the campaign including Blacks, HF Holidays, Stagecoach, Lakelovers and the Lakes Culture project.
Member Toolkits – It was great to see so many of our members making the most of our #theplacetobe campaign imagery displayed below within their own eNewsletters and on social media. In the new year, we also added some new blog content to the member toolkits designed for our members to use alongside their own seasonal marketing. This included ‘spotlight’ blogs on various areas around the county showcasing what there was to do and what events were coming up.
What’s next? – Following the success of the campaign, we are embarking on a new winter marketing campaign beginning in November 2017 and hope to include the Love Cumbria visitor rewards card once again. We will be talking to key sponsors and other partners in the coming months to formulate the campaign so don’t forget to include the opportunity when setting your budgets. We can’t get these results without your help!
Please don’t hesitate to talk to the campaigns team if you would like more details of how to get involved.