We provide a winter toolkit for members to download including itineraries for your visitors and guests, as well as campaign imagery for you to utilise to boost your own marketing (e-newsletters, social media and other channels) – a great content resource for you to make the most of. The toolkit will be updated throughout the campaign to incorporate seasonal themes, so please an eye on here for more information.
The images below are part of the Cumbria Tourism member toolkits which can be used throughout the campaign. Members are free to use the images alongside your own marketing but must follow the guidelines of use which can be found here.
Please note, the campaign images must remain in the original format including the bar at the bottom with the branding and web address, these should not be altered in any way.
As we head into 2018, we will be updating the campaign images to reflect the changing season, therefore please keep an eye on this page for updated imagery and content for you to use.
We can again supply you with widgets for your website that give you content for local events, accommodation or attractions within an agreed radius of your businesses.
All Winter Campaign marketing will be pointing back to the winter breaks microsite golakes.co.uk/winter. The award-winning site receives a staggering 19m page views each year and will again be the central point for visitors to book their winter breaks, have access to offers on accommodation, events and other seasonal content.
All campaign marketing and promotion points back to this winter section. So with this in mind, please ensure your Golakes entries are up to date. We are also highlighting special winter breaks and offers on the winter breaks page, therefore please get in touch to promote your special offer on the site.
Positive messaging during the campaign period will be expertly promoted using our online platforms including our visitor database of 168,000+ email contacts and a social audience of more than a quarter of a million (Facebook, Twitter and Instagram). The site aims to give visitors the best possible reasons to plan a visit during winter, from promoting special offers on accommodation to showcasing the fantastic variety of seasonal activities and events across the county.
Seasonal content published on the Golakes Blog will showcase what activities there are to do over the winter period, events and area-featured posts.
We produce 150,000 copies of the The Lake District, Cumbria holiday guide each year and in 2017 guide there was a focus on winter breaks. As well as this, there was promotion of the Love Cumbria card to 30,000 previous holiday guide requests in January 2017.
Press and PR
Our expert in-house PR team are again targeting key journalists to visit and enjoy the area this winter and sharing content on key events, things to do and positive stories over the course of the campaign. Please let us know of anything special you have planned over this key time to encourage press interest.
As part of the campaign packages we will also be organising press partnerships to help gain valuable coverage for why Cumbria is #theplacetobe this winter. worked with Countryfile and Country Walking and based on the success will be working with similar titles again this year
Our social media audience currently has a combined reach of over 237,000. We will be promoting winter breaks, events and reasons to visit the area through our own channels.
You can interact with our social media by using the hastags #theplacetobe #LoveCumbria and sharing your stories and pictures.
Members of Cumbria Tourism can download campaign images and toolkits HERE. If you have not yet received your password to access this content please contact us.