What is FairBooking?
FairBooking is a campaign to encourage consumers to book direct with accommodation providers. Established by Cumbria Tourism, New Forest Tourism Partnership and Visit Cornwall with the backing of their technology partner New Vision Group the campaign aims to help businesses be less dependent on multi-national Online Travel Agents (OTAs), thus avoiding the high commission fees they have to pay when advertising on these channels.
How does FairBooking work?
Booking a FairBooking property ensures that the customer receives the best deal by getting the best rate available and some added value; the business gets the best value by avoiding the high commission fees charged by online retailers; and the destination is supported by the business donating per every direct booking to an approved local charity that supports the destination, such as a woodland/wildlife conservation group or a mountain/air ambulance rescue service.
Therefore, FairBooking destinations and businesses support the following message:
- The best deal for the guest
- A better deal for the business
- A better deal for the destination