What is FairBooking?

FairBooking is a campaign to encourage consumers to book direct with accommodation providers. Established by Cumbria Tourism, New Forest Tourism Partnership and Visit Cornwall with the backing of their technology partner, New Vision Group. the campaign aims to help businesses be less dependent on multi-national Online Travel Agents (OTAs), thus avoiding the high commission fees they have to pay when advertising on these channels.

How does FairBooking work?

Booking a FairBooking property ensures that the customer receives the best deal by getting the best rate available and some added value; the business benefits by avoiding the high commission fees charged by online retailers; and the destination is supported by the business donating  to an approved local charity that supports the destination per every direct booking, such as a woodland/wildlife conservation group or a mountain/air ambulance rescue service.

Therefore, FairBooking destinations and businesses support the following message:

  • The best deal for the guest
  • A better deal for the business
  • A better deal for the destination
  1. Sign Up to FairBooking

The Message for Visitors

We encourage returning customers to book directly with your business for the best deal. However, if they are returning to Cumbria and would like to try somewhere new we encourage them to look for the FairBooking logo on guides and websites, such as The Lake District, Cumbria Holiday Guide or Golakes. This shows the destination or business they book with supports the FairBooking campaign.

Interact with the Campaign

Please support our FairBooking social media channels, whether you are a member of the campaign or not we appreciate your engagement with our page and posts.

Follow @fairbookinguk on Twitter.

Like FairBookingUK on Facebook.

Supporting Good Causes

FairBooking Cumbria businesses choose one of seven good causes to donate to per each direct booking received.

In addition Cumbria Tourism’s visitor facing website, Golakes, also makes a donation of a percentage of it’s annual commission to one of the good causes, as part of being a FairBooking website.

The seven good causes selected by Cumbria Tourism were chosen as they directly relate to supporting the destination, such as woodland or wildlife conservation groups and rescue services.

Terms & Conditions

If you would like to join the FairBooking campaign please take a look at our Terms and Conditions by clicking the arrow below.

Then sign up using the arrow below and we will get you started with our digital branding pack!

For further information

Contact Sue Clarke on
01539 822 222 or info@fairbookinguk.com