MyCumbria is an initiative exclusively for Cumbrian residents. The idea of this scheme is to promote the very best of what the county has to offer directly to the people who live here.

An essential part of the scheme is to support local businesses by generating sales through local tourism, particularly important in out of season periods.

It is free to provide an offer to card holders, just contact Sam Tollerson to discuss your ideas. Please go to to view what discounts other businesses are offering.

When you give an offer you receive a free web entry on the MyCumbria website and promotion of your offer in MyCumbria enewsletters and social media pages.

What is MyCumbria?

  • A membership card and website based ‘locals’ scheme available to all residents of Cumbria for a small annual fee.
  • The scheme offers discounts/added value at establishments across the county.
  • Informs residents about what is available in their area and across the county, whilst offering incentives to go and try something new.
  • Establishments are all over the county so that there is something on offer for everyone.
  • Dedicated website for the scheme that provides seasonal offers and exclusive benefits.

How do I give a MyCumbria offer?

You just need to download and complete the Application Form to give an offer on the scheme. Please return the form by post to: Cumbria Tourism, Windermere Road, Staveley, Cumbria LA8 9PL or by email to Sam Tollerson at:

To get advice on the offers and what would work best for your business, please contact Sam on the details below.

Examples of MyCumbria offers

Plaza Cinemas
2-4-1 MyCumbria Mondays

Linthwaite House Hotel
20% off lunch and afternoon tea

Kendal Climbing Wall 
20% off CrazyClimb

Caffe Riva
20% pasta & pizza

Blackwell Arts & Crafts House
2-4-1 entry at Blackwell House

Lakes Aquarium
30% off entry and 10% off in the cafe & shop

Treetop Trek
20% off a 2 hour trek

Abbey House Hotel
2-4-1 on afternoon tea

Ullswater Steamers
50% off round the lake cruises

10% off stores in Cumbria

Castle Dairy Restaurant
2-4-1  on the bar menu lunches

For more information on MyCumbria

Contact Sam Tollerson on
01539 825061 or