It’s official! The Lake District has become a World Heritage Site

We are delighted to announce that The Lake District is now a World Heritage Site, joining the iconic Taj Mahal, Great Barrier Reef and Grand Canyon as an internationally acclaimed destination.

The announcement took place on Sunday 9th July 2017 in Krakow leading to jubilation among 25 organisations in the Lake District National Park Partnership which had put the bid together for UNESCO recognition in the cultural landscape category.

Chairman of the Partnership, Lord Clark of Windermere, described the prestigious status as momentous. It now joins just over 1,000 global World Heritage locations.

Three key themes underpinned the bid for inscription. Examples of identity, inspiration and conservation were needed to demonstrate a cultural landscape of international significance.

The region already has a strong reputation as a world-class visitor destination. We are proud to already have the Hadrian’s Wall WHS in the north of the county and we believe the designation for the Lake District will further strengthen the appeal of Cumbria as a whole, particularly to cultural visitors who stay longer and spend more.

Visitors will be able to enjoy a higher quality, broader offer from leisure and hospitality providers who are using the World Heritage status in their marketing.

Cumbria Tourism will be using WHS to help maintain and grow the interest/attention of VisitEngland and VisitBritain, who we will work will to market the region both within the UK and internationally. We will use WHS to promote the whole of Cumbria and encourage visitors to explore beyond the traditional ‘honeypot’ locations and enjoy a range of lesser-known, authentic experiences.

What can I do to join in?

It’s now time for you to maximise the opportunities and start using the marketing assets available in the online toolkit and incorporate World Heritage messaging within your current and planned marketing activity and use #wearethelakes when sharing your photos, messages and videos on Facebook, Twitter, Vine, Instagram, YouTube and other social media channels. These will be pulled through to the ‘Your Story’ newsfeed on the Lake District World Heritage Bid website

Watch our World Heritage campaign videos…

Our World Heritage campaign currently has three videos that you can share, they can be found on our YouTube channel.

  1. View our YouTube channel

For further information

Contact Press Office on
01539 822222 or pressoffice@cumbriatourism.org