Celebrating World Heritage Status in Cumbria & how to maximise the opportunity for your business

The Lake District, Cumbria is renowned for its diverse culture and rich heritage and on the 10th July 2017, it was officially recognised by UNESCO as a World Heritage Site for its cultural landscape. It now joins iconic locations such as the Taj Mahal, the Great Barrier Reef and Grand Canyon as a place of international acclaim.

Three key themes underpinned the bid for inscription. Examples of identity, inspiration and conservation were needed to demonstrate a cultural landscape of international significance.

However, what makes the achievement even more significant for Cumbria is that it also joins Hadrian’s Wall in the North to become the second World Heritage Site in one county. With Ravenglass – the Lake District’s only coastal village becoming officially part of two globally recognised areas of cultural importance and even more of a reason to explore this hidden gem on the west coast.

With this double accolade in mind we believe the recent designation for the Lake District will further strengthen the appeal of Cumbria as a whole, particularly to cultural visitors who stay longer and spend more.

Visitors will be able to enjoy a higher quality, broader offer from leisure and hospitality providers who are using the World Heritage status in their marketing.

Since confirmation of this global accolade Cumbria Tourism regularly uses World Heritage Status (WHS) to help maintain and grow the interest/attention of VisitEngland and VisitBritain, who we work with to market the region both within the UK and internationally. We use WHS to promote the whole of Cumbria and encourage visitors to explore beyond the traditional ‘honeypot’ locations and enjoy a range of lesser-known, authentic experiences.

Read on to find out how you too can maximise these opportunities for you and your business.

What can I do to join in?

It’s now time for you to maximise the opportunities and start using the marketing assets available in the online toolkit and incorporate World Heritage messaging within your current and planned marketing activity and use #wearethelakes when sharing your photos, messages and videos on Facebook, Twitter, Vine, Instagram, YouTube and other social media channels. These will be pulled through to the ‘Your Story’ newsfeed on the Lake District World Heritage Bid website

Watch our World Heritage campaign videos…

Our World Heritage campaign currently has three videos that you can share, they can be found on our YouTube channel.

  1. View our YouTube channel

For further information

Contact Press Office on
01539 822222 or pressoffice@cumbriatourism.org