The county has fallen under the national sporting spotlight once again this week thanks to the return of the Tour of Britain, which saw riders flying through several Cumbrian communities for the first time, including Brough, Kirkby Stephen, Sedbergh and Kirkby Lonsdale.
The Tour of Britain is a great platform for bike-friendly businesses and attractions to shout about their facilities and create a longer-term legacy for anyone who is interested in our region’s diverse cycle-friendly credentials, from serious road racers and mountain bikers to young families who want to explore gentler routes on two wheels.
Take a look at our latest GoLakes blog for plenty of suggested cycling routes you can share with your guests.
Cumbria Tourism has been among the partners working with Cumbria County Council, South Lakeland District Council, Eden District Council and the Yorkshire Dales National Park to make the most of the Cumbrian leg of the 2019 race.
We have been giving the Tour extensive coverage across our social media and online channels, as well as inviting one of the sporting world’s most prestigious magazines Sports Pro to pay a visit to the county. It’s been another great opportunity to profile the county with magazine subscribers including high-profile cyclists and sports teams, such as Premier League football clubs and UK-based F1 teams.
We will continue to heavily promote cycling as a great way to explore our county through the autumn and winter, tapping into the overall of health and wellbeing – an increasingly important motivator for visits to the Lake District, Cumbria.