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Keep up to date with the latest news from Cumbria Tourism…

Cumbrian businesses dominate VisitEngland Awards for Excellence
Cumbrian tourism operators dominated last night’s VisitEngland Awards for Excellence, scooping three coveted ‘Gold’ awards AND four ‘Silver’ awards. The prestigious awards have been running for more than 30 years and champion innovation, quality and best practice to...
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Flying the Flag for Cumbria at National Trade and Public Shows
As part of our campaign activity to market Cumbria as #theperfectplacetobe, encouraging visitors to plan and book ahead; and promoting everything our county has to offer to both the new and returning visitor, we will be on the road across the North of the country...
Cumbria leads the way with 7 finalists in prestigious national awards
Cumbria is blazing a trail in the VisitEngland Awards for Excellence 2023, with seven finalists set to represent the county in this year’s awards - more than any other region nationally. With the shortlist revealed today, the prestigious national awards recognise the...
Cumbria Tourism Awards shortlist highlights business trailblazers
The finalists of this year’s Cumbria Tourism Awards have been officially revealed, highlighting the diverse and innovative businesses which exemplify the very best of the county’s vibrant visitor economy. With 15 categories spanning every conceivable type of tourism...
Cumbria Tourism to gain significant national status from VisitEngland
VisitEngland has today announced that Cumbria Tourism, alongside 11 other destinations across England, has been awarded Local Visitor Economy Partnership (LVEP) status. The move follows an independent review of Destination Management Organisations in England, which...
Volvo XC60 T8 Recharge: The Ultimate Company Carpool Cruiser
As we move from Winter into Spring, it feels like a good opportunity to stop and take stock of our time with our Volvo XC60, kindly sponsored by our Strategic Partners, Lloyd Motor Group. We have covered more than 3000 miles in just three months, and it’s performed...
World-class ‘Culinary Capital’: Record-breaking 13 Michelin Stars for Cumbria
Cumbria has extended its reputation as a world-class ‘culinary capital’ after scooping 13 coveted Michelin Stars across 11 restaurants. Cumbria already held the highest number of Michelin starred restaurants per county outside London, but has extended that...
Business concerns and opportunities highlighted at tourism summit
On the eve of English Tourism Week, a special tourism summit has today brought together more than 130 Cumbrian businesses with regional and national tourism chiefs to discuss the latest challenges and opportunities for the county’s visitor economy. Top of the agenda...
National tourism leaders and Olympic hero to headline March business summit
Chief Executive of VisitEngland Patricia Yates and former Olympian Steve Cram will be among the headline speakers at an upcoming tourism summit being hosted by Cumbria Tourism next week. They will join the Executive Director of the Tourism Alliance Richard Toomer and...
Jobs & Careers Fair hailed a success
A large-scale Jobs and Careers Fair aimed at inspiring Cumbria’s jobseekers has been hailed a success, with more than 800 people attending the event to meet 60+ potential employers from a range of industries across the county. The fair brought together some of...