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As part of our campaign activity to market Cumbria as #theperfectplacetobe, encouraging visitors to plan and book ahead; and promoting everything our county has to offer to both the new and returning visitor, we will be on the road across the North of the country...

Cumbria is blazing a trail in the VisitEngland Awards for Excellence 2023, with seven finalists set to represent the county in this year’s awards - more than any other region nationally. With the shortlist revealed today, the prestigious national awards recognise the...

The finalists of this year’s Cumbria Tourism Awards have been officially revealed, highlighting the diverse and innovative businesses which exemplify the very best of the county’s vibrant visitor economy. With 15 categories spanning every conceivable type of tourism...

VisitEngland has today announced that Cumbria Tourism, alongside 11 other destinations across England, has been awarded Local Visitor Economy Partnership (LVEP) status. The move follows an independent review of Destination Management Organisations in England, which...

As we move from Winter into Spring, it feels like a good opportunity to stop and take stock of our time with our Volvo XC60, kindly sponsored by our Strategic Partners, Lloyd Motor Group. We have covered more than 3000 miles in just three months, and it’s performed...

Cumbria has extended its reputation as a world-class ‘culinary capital’ after scooping 13 coveted Michelin Stars across 11 restaurants. Cumbria already held the highest number of Michelin starred restaurants per county outside London, but has extended that...

On the eve of English Tourism Week, a special tourism summit has today brought together more than 130 Cumbrian businesses with regional and national tourism chiefs to discuss the latest challenges and opportunities for the county’s visitor economy. Top of the agenda...

Chief Executive of VisitEngland Patricia Yates and former Olympian Steve Cram will be among the headline speakers at an upcoming tourism summit being hosted by Cumbria Tourism next week. They will join the Executive Director of the Tourism Alliance Richard Toomer and...

A large-scale Jobs and Careers Fair aimed at inspiring Cumbria’s jobseekers has been hailed a success, with more than 800 people attending the event to meet 60+ potential employers from a range of industries across the county. The fair brought together some of...