Latest News
Keep up to date with the latest news from Cumbria Tourism…

Flying the Flag for Cumbria: Third award for Cumbria Tourism in three months
Cumbria Tourism has won its third high-profile accolade in three months, after being named as the winner of the ‘Flying the Flag for Cumbria’ award at last night’s in-Cumbria Business Awards. The results were revealed at a ceremony at The Halston in Carlisle, where...
Previous posts
Forging new international connections
Cumbria Tourism is part of a special trade mission heading to India to ensure it remains firmly on the international tourism map for 2024 and beyond. Already this autumn, staff from the county’s official Local Visitor Economy Partnership (LVEP) have been working...
New research highlights continuing financial squeeze on business profitability
New Cumbria Tourism research reveals the full impact of the financial pressures tourism operators are facing as they head into winter 2023 – and provides vital, up-to-the-minute data the organisation can use to fight Cumbria’s corner on the national stage. Carried out...
Cumbria Tourism wins top accolade at Prolific North Marketing Awards
Cumbria Tourism has triumphed at the Prolific North Marketing Awards. The county’s official Local Visitor Economy Partnership (LVEP) beat off stiff competition from across the North of England to be named as the winner in the ‘Best Response to Change’ category. The...
Dark Skies Festival to light up Cumbrian skies
The highly anticipated Cumbria Dark Skies Festival is back for 2023, running for 3 weeks from 28 October to 18 November. It’s officially launching the dark skies season across Cumbria, and will kickstart further events during the winter. Suitable for everyone from...
New opportunity to secure funding for much-loved visitor events
The organisers of much-loved visitor events across Cumbria have the chance to receive a cash boost, thanks to the ongoing success of the county’s longest-running trade show. The Lakes Hospitality Trade Show 2024 will be awarding marketing grants of up to £2,500 to a...
Armstrong Watson forges Strategic Partnership with Cumbria Tourism
Armstrong Watson has thrown its support behind Cumbria’s visitor economy, as the Accountants, Business and Financial Advisers become an official Strategic Partner of Cumbria Tourism. Cumbria Tourism’s Strategic Partners are an influential network of key...
Vital research examines impact of rising costs on tourism businesses
Tourism and hospitality businesses across the county are being urged to take part in a vital survey which gives them chance to comment anonymously on the day-to-day issues affecting trade. Carried out in conjunction with Chartered Accountants, Tax and Business...
New campaign encourages visitors to ‘Go Car Free’
Ahead of World Car Free Day (this Friday 22 September), Cumbria Tourism has teamed up with Avanti West Coast and Stagecoach Cumbria & North Lancashire to launch a new campaign encouraging people to ‘Go Car Free’ in the coming months. It’s been designed to...
Winter Marketing Campaign launched to boost seasonal tourism
The Cumbria Tourism team is out in force at the Westmorland Show (13 and 14 September 2023), to launch a new seasonal marketing campaign to support tourism businesses through the crucial autumn and winter months. Amid ongoing challenges around rising costs and reduced...