Latest News

Keep up to date with what's happening at Cumbria Tourism

Latest News

Keep up to date with the latest news from Cumbria Tourism…

Shortlist announced for Lakeland Book of the Year 2024

Shortlist announced for Lakeland Book of the Year 2024

As the shortlist is announced for Lakeland Book of the Year 2024, there are less than three weeks to go before it’s revealed who will follow in the footsteps of last year’s overall winner, photographer and writer Amy Bateman. Now in their 40th year, the Lakeland Book...

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MBE award for stalwart in Cumbria’s tourism industry

MBE award for stalwart in Cumbria’s tourism industry

One of the best-known figures in Cumbria’s tourism industry, Jim Walker, has been recognised with an MBE in the King’s Birthday Honours List 2024. The Member of the Order of the British Empire (MBE) is being awarded to Jim for services to tourism. President of Cumbria...

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Cumbrian success at VisitEngland Awards for Excellence

Cumbrian success at VisitEngland Awards for Excellence

Cumbria Tourism is congratulating two trailblazing tourism businesses after they triumphed at last night’s VisitEngland Awards for Excellence in Liverpool. The VIP awards ceremony, hosted by hotelier and TV presenter Alex Polizzi, saw Allium at Askham Hall scoop the...

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Cumbria Tourism charges ahead with EV

Cumbria Tourism charges ahead with EV

The Cumbria Tourism team is charging ahead with a new all-electric car from its Strategic Partner Lloyd Motor Group, as it promotes the benefits of adopting more eco-friendly modes of transport. As the county’s official Local Visitor Economy Partnership (LVEP),...

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Extended bus services provide boost for tourism workers

Extended bus services provide boost for tourism workers

An extended bus service between Furness and South Lakes is providing a welcome boost for tourism and hospitality workers working evening and weekend shifts. Latest figures from Cumbria Tourism (March 2024) reveal that up to 81% of tourism businesses are facing...

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New Destination Management Plan unveiled for Cumbria

New Destination Management Plan unveiled for Cumbria

The Chair of VisitEngland’s Advisory Board, Lady Borwick, has officially unveiled a new Cumbria-wide Destination Management Plan (DMP), a joined-up approach to a successful visitor economy for the whole of the county - supporting economic growth and the natural...

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