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Keep up to date with the latest news from Cumbria Tourism…

Cumbria’s ‘Tourism Oscars’ to celebrate trailblazing businesses
Cumbria’s world-class tourism businesses have the chance to share their stand-out success stories as nominations open for the Cumbria Tourism Awards 2023. The countdown is on to find the shining stars in customer service and innovation, as the county’s visitor economy...
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Cumbria Tourism boss headlines national conference
Cumbria Tourism’s Managing Director will be among the headline speakers at a high-profile conference next week (Thursday 20 October) alongside other prominent national leaders in the tourism and hospitality industry. Gill Haigh, who recently marked five years at the...
Two-week Stargazing Spectacular to light up Cumbrian skies
Ahead of International Astronomy Day (9 October 2022), details are being revealed of a two-week stargazing spectacle celebrating the wonders of the Night Sky in the Lake District, Cumbria later this month. Cumbria’s Dark Skies Festival returns from 28 October - 12...
Virtual Christmas Market to promote Cumbria’s makers, producers and retailers
Cumbria Tourism has launched a Virtual Christmas Market to promote homegrown festive gifts and provide an alternative to impersonal global online retailers. The county’s official Destination Management Organisation (DMO) originally ran the initiative in 2020 as part...
Business Survey reveals continuing challenges for tourism operators
Latest research from Cumbria Tourism reveals the full impact of the pressures Cumbria’s tourism businesses are facing as they head toward winter – and the continuing importance of the organisation’s lobbying work to get behind the industry. Findings from the...
New Energy Bill Relief Scheme: Welcome short-term relief for tourism businesses
Cumbria Tourism is welcoming today’s news of a new Energy Bill Relief Scheme, which the Government says could cut predicted energy bills by around half for non-domestic customers. This morning’s announcement confirmed a government discount on wholesale gas and...
Cumbria Tourism in line for prestigious national award
Cumbria Tourism has been nominated as ‘Destination Management Organisation of the Year’ in the UKinbound Awards for Excellence. The much sought-after awards recognise businesses and individuals that have made a significant contribution to attracting international...
Tourism leaders call for clarity on business energy announcement
Cumbria Tourism has cautiously welcomed today’s Government announcement that energy bills for businesses will be capped for six months, but further detail is still needed to give tourism operators the certainty they require to plan for the challenging months ahead....
Winter Marketing Campaign launched to boost seasonal tourism
The Cumbria Tourism team is out in force at the Westmorland Show (7 and 8 September 2021), to launch a new seasonal marketing campaign aimed at supporting tourism businesses through the crucial autumn and winter months. Amid growing concerns over rising costs, the...
Electric road trip to gather vital data on challenges facing tourism businesses
Electric road trip to gather vital data on challenges facing tourism businesses Ahead of World EV Day this Friday 9 September and World Tourism Day later this month (27 September), Cumbria Tourism has teamed up with the Lloyd Motor Group to travel the length and...