News and Expert Views
Keep up to date with the latest news from Cumbria Tourism…
The best moments from the first 6 months of the Cumbria Tourism podcast
From industry leaders and subject experts to business owners and true innovators, we have spoken to many fascinating people so far on the Cumbria Tourism podcast. To celebrate International Podcast day, we share our favourite moments so far: "We want to be more than...
Previous posts
New West Cumbrian base for Cumbria Tourism as exciting new coastal programme officially launches
Cumbria Tourism has opened a new office in West Cumbria as part of an exciting new project to support business, strengthen the area’s visitor economy and showcase unique coastal, cultural and heritage assets. Cumbria Tourism’s five-year coastal programme will focus on...
Flying the flag for Cumbria at events in 2026
As part of Cumbria Tourism’s destination marketing campaign, our regional show tour promotes the county to thousands of prospective visitors. Partnering with Northern Print Distribution, ‘The Lake District, Cumbria’ has been making its way across major regional events...
New role to help businesses and communities maximise a global sporting spectacle
Cumbria Tourism has appointed a Project Manager to maximise opportunities for businesses and communities in the run-up to next year’s Tour de France Grand Départ, with support from Cumbria Combined Authority. Cumbria will proudly host two stages of this global...
‘Live, Work and Thrive’ in Cumbria
Cumbria Tourism has teamed up with Lake District Relocation to introduce a new resource to help anyone considering a move to the county. It’s widely documented that Cumbria has a super ageing population and needs to attract more people of working age to live and work...
AI & SEO Workshop – Resource Hub
In this continuation of our AI & SEO series, we explore recent developments in AI Search features, specifically AI Overviews and AI Mode in Google. We explore the history of AI features in search engines, before diving into the most recent developments and...
Spectacular new 120-mile walking route to be unveiled this September
The UK’s newest long-distance walking route, the Westmorland and Furness Way, will be officially launched on 15 September 2026. The 120-mile Westmorland and Furness Way will showcase stunning and varied landscapes, guiding walkers through the North Pennines National...
New Vice Chair appointed by Cumbria Tourism
Cumbria Tourism has appointed long-running board member Jennifer Cormack as its new Vice Chair. Jennifer, who is Sales & Marketing Director at Windermere Lake Cruises, has been a Non-Executive Director at Cumbria Tourism for a number of years. She brings in-depth...
Cumbria Tourism Awards 2026: county’s tourism champions revealed
Cumbria’s tourism champions took centre stage last night, Wednesday 8 July, as businesses and individuals from across the county came together for the prestigious Cumbria Tourism Awards 2026. Held at Castle Green Hotel in Kendal, the black-tie celebration brought...
One year to go until the Tour de France
This week marks one year to go until Cumbria takes its place on the global stage as part of the Tour de France Grand Départ 2027. On Friday 2 July 2027, Carlisle will host the finish of Stage One, as riders travel from the race’s opening in Edinburgh. The following...