CT Draft Strategy 2020-2025

As a valued partner of Cumbria Tourism, the Executive Board wishes to share with you the attached draft strategy, which it is recommending for approval. The summary document sets out Cumbria Tourism’s high-level ambitions and strategic direction of travel for the whole of the county for the next five years. We have been a lead…

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Survey: Salary Levels in Cumbria’s Visitor Economy

Recruitment and skills challenges are our members’ number one concerns. That’s why Cumbria Tourism has been lobbying extensively to influence the forthcoming immigration system. However, last week’s Government policy announcement has stated there will be no ‘general low skilled or temporary work route’ for the tourism and hospitality sector and foreign languages do not appear…

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2020 Staycation Marketing

We are currently focussing on promoting internal staycations, particularly themed around cosy themes and aimed at couples (older and younger) and families with older children. This content will appear throughout our digital marketing, including our upcoming new website. If your business offers experiences or activities which fit in with these themes please contact us to…

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Keeping Cumbria in the national headlines

It’s official – Cumbria is cool! National Geographic Traveller UK ranked the county as the fourth coolest global destination earlier this month, highlighting our three new Michelin starts (bringing our total to an amazing seven) and the celebrations taking place throughout the year in celebration of Wordsworth’s 250th birthday. CT press trips to Carlisle and…

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Lobbying on your behalf: overseas staffing

Cumbria Tourism is continuing its efforts to influence the Government’s Immigration Policy. It is asking Government to recognise the catastrophic effect of a reduced EU labour pool and to ensure the county’s unique set of circumstances are accounted for. The industry supports 67,000 jobs and at the same time Cumbria has almost full employment. In…

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