International Marketing forges ahead

It’s full steam ahead at Cumbria Tourism with our international marketing activity this January. As part of the UK Government’s £40 million Discover England Fund, we are leading the ‘Northern World Heritage Collection’ to target US and Irish markets.  Shaping itinerary development and new commissioned photography across the six World Heritage Sites are currently top…

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Get involved in #CumbriaDay

Did you know Wednesday 23 January is officially ‘Cumbria Day’? Following on from the success of previous years, there will be a special event at the Houses of Parliament featuring our local MPs, businesses and other key organisations. It’s all about showcasing the best the county has to offer to Parliamentarians and key influencers. It’s…

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Influencing & Lobbying – January 2019

The last month has been an important period for influencing and lobbying policy to support the county’s visitor economy. Before Christmas the government announced plans to enter into an official negotiation with the tourism industry for a ‘Tourism Sector Deal’, aimed at increasing productivity and driving economic growth. Described as a game-changer, the plans would…

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Know your Geopark

Tourism Business Workshops Know your Geopark Five fortnightly workshops giving a background to the geological, natural and cultural heritage of the North Pennines, an Area of Outstanding Natural Beauty and UNESCO Global Geopark. Sessions will be run by the North Pennines AONB Partnership with help from other experts. The aim is to give local businesses…

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Promoting our cultural assets

Culture is an important part of our tourism strategy and is one of the three key themes we promote as a reason to visit the Lake District, Cumbria.  We’re committed to helping profile and support the richly diverse cultural scene in the county and 2019 is set to be an exciting year. One highlight will…

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