Membership

There are so many benefits to being a CT member
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Membership of Cumbria Tourism

Join Cumbria Tourism and be a part of the county’s official Destination Management Organisation (DMO), alongside 2,500 other business and tourism-related organisations of all shapes and sizes.

We are committed to promoting the Lake District, Cumbria as a world-class destination, providing a strong coordinated voice for our industry and helping businesses gain a competitive advantage through our wide-ranging day-to-day activity.

We believe working together is far better than working in isolation and Cumbria Tourism simply wouldn’t exist without the ongoing support of our valued member businesses. We are 97% commercially funded, but any profits made by the company are reinvested for the benefit of our members and Cumbria’s wider tourism industry.

10 good reasons to join Cumbria Tourism:

Be part of Cumbria’s largest and most far-reaching tourism sector network, standing up for our industry on the regional, national and international stage.

Get your business in front of visitor audiences of 300,000+ through our extensive marketing channels and award-winning campaigns.

Access in-depth research and insights about Cumbria’s visitors and business performance.

Secure preferential supplier discounts and offers from our business directory to help save you money on professional services and hospitality products.

Benefit from face-to-face networking opportunities with tourism specialists and fellow businesses, to share best practice and industry knowledge.

Shout about your business with destination PR opportunities and the high-profile Cumbria Tourism Awards

Attend free business development workshops to take your business to the next level.

Access 10,000+ high quality, royalty free images in the Cumbria Media Library.

Benefit from our work with international visitors and travel trade networks.

How can we help your business succeed?

Don’t just take our word for it! Hear from a few of our existing members about their experiences working with Cumbria’s official Destination Management Organisation (DMO).

A Day’s Walk

Wordsworth Grasmere

Lockholme B&B

100% of any profit generated is reinvested for the benefit of Cumbria and its tourism industry.

22 million page views on the county’s official visitor-facing website visitlakedistrict .com every year

Visitor social audiences of 314,000+ are engaged with our day-to-day marketing activities.

Regular face-to-face events & weekly member updates keep you in touch with latest news, activities and industry trends.

What type of membership is right for your business?

You might be surprised by the range and diversity of businesses who are making Cumbria Tourism membership work for them. If you’re not quite sure where your business fits, chat to the team who can discuss the best options with you.

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Level 1 Membership

  • 1-10 serviced rooms, 1-8 self-catering units, 1-99 camping pitches or alternative accommodation units
  • 1-20,000 visitors
  • 1-99 covers (restaurant, cafe, pub)
  • 1-20 staff (retail)
  • 1-10 staff (activity/transport provider)
  • 1-50,000 admissions (recreation)

As well as the key benefits outlined above, level 1 membership also includes a web presence on visitlakedistrict.com:

  • Online bookability, availability grid and special offers
  • Up to 20 images, detailed business description, contact address, phone number, email address and reciprocal web link
  • Property directions and visitor reviews

Join Now

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on membership@cumbriatourism.org

Level 2 Membership

  • 11-30 serviced rooms, 9-20 self-catering units, 100+ camping pitches or alternative accommodation units
  • 20,001-100,000 visitors
  • 100+ covers (restaurant, cafe, pub)
  • 20+ staff(retail)
  • 11+ staff (activity/transport provider)
  • 50,001+ admissions (recreation)

As well as the key benefits outlined above, level 2 membership also includes a web presence on visitlakedistrict.com:

  • Up to 20 images per listing, detailed business description, contact information and email address and reciprocal web listing
  • Priority listing and online ticketing option through our eshop (10% commission)
  • Opening times, admission prices
  • Inclusion of PDF leaflet
  • Directions and facility to add event information

Join Now

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on membership@cumbriatourism.org

Level 3 Membership

  • 31+ serviced rooms, 21+ self-catering units
  • 100,001+ visitors

As well as the key benefits outlined above, level 3 membership also includes a web presence on visitlakedistrict.com:

  • Up to 20 images per listing, detailed business description, contact information and email address and reciprocal web listing
  • Priority listing and online ticketing option through our eshop (10% commission)
  • Opening times, admission prices
  • Inclusion of PDF leaflet
  • Directions and facility to add event information

Join Now

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on membership@cumbriatourism.org

Supplier Membership

As well as the key benefits outlined above, you will have:

  • A web entry on our online Business Directory, including:
  • One logo and a carousel of 3 images
  • 200 word description
  • Contact details, email address and reciprocal web link
  • Property directions
  • Access to our exclusive B2B marketing opportunities
  • The opportunity to offer other Cumbria Tourism members a unique benefit / discount off your service or product.

Join Now

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on membership@cumbriatourism.org

Corporate Membership

As well as the key benefits outlined above, you will have:

  • A web entry on our online Business Directory, including:
  • One image
  • 200 word description
  • Contact details, email address and reciprocal web link
  • Property directions
  • Access to our exclusive B2B marketing opportunities
  • The opportunity to offer other Cumbria Tourism members a unique benefit / discount off your service or product.

Join Now

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on membership@cumbriatourism.org

Community Membership

This form of membership is aimed specifically at trade associations, town and parish councils, and similar representative groups and bodies. It opens up the opportunity for towns and villages to promote themselves on our destination website and in other Cumbria Tourism campaigns, as well as relevant publications such as our annual Holiday Guide and the Cumbria Food and Drink Guide.

It includes the following:

  • Refreshed content for the town/village/area on visitlakedistrict.com
  • Link from visitlakedistrict.com to the town/village/area website (at the discretion of CT)
  • Access to Cumbria Tourism membership meetings
  • Access to a range of Cumbria Tourism member communications
  • Access to online advice available via this website
  • One support visit per annum, with marketing advice from relevant team specialist.

Join Now

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on membership@cumbriatourism.org

Individual Membership

As well as the key benefits outlined above, you will receive a web entry either on our visitor-facing website visitlakedistrict.com or here on at corporate website on the Business Directory – whichever is most appropriate for your business.

Join Now

If you are unsure which membership type you need, please contact Sarah Davies or Ben Melling on membership@cumbriatourism.org

Get In Touch

For a no obligation chat about potential Cumbria Tourism membership, contact Sarah Davies or Ben Melling on membership@cumbriatourism.org